What have we learned about what people learn at State of Social?
Delegates from practically every industry across Australia and beyond. A program of keynotes, breakouts and deep dives you customise to suit your priorities. A marketing world in a permanent state of flux. Yep, every State of Social – and everyone’s learning experience – is unique.
So, what can you expect to learn at State of Social ’26: Friction? Everything.
Everything you need to navigate every digital and social friction point. Everything you need to turn that friction into strategic and creative fuel for your brand. Everything that matters to you.
“This was the most millennial presentation I’ve ever seen, and I loved every minute of it! Learned a lot about rapid social media response as well!”
“Excellent session – provided the most key takeaways and practical learnings to bring back to work.”
“Really incredible session, loved learning about dynamic audio ads and sonic branding.”
“Great angle, taking fails and accelerating learning. I love this – gives me lots of permission to feel good about.”
“Fantastic session, learnt a lot and felt inspired. Great real-world examples.”
“THIS WAS SO GOOD I WROTE 5 PAGES OF NOTES … I learnt so much about social media use in young people backed by studies.”
“I learnt a lot about talking to Gen-Z and social strategies moving forward.”
“Loved the balance and importance of both the creative and the data, and great idea to have physical takeaways for people to keep the message at the front of my mind.”
“I’ve never attended or had colleagues attend a conference which was so highly spoken of upon return. Usually, they’re boring. But you can tell that this one is appropriately geared to creative individuals.”
“Such an interesting perspective on how the dumb questions often drive the most creative ideas.”
“Loved this! Such an interesting and useful bit of inspo to find a community niche and creatively leverage it.”
“A great prompt to get out of a ‘creative rut’ and start finding ways to seek inspiration and apply more creativity to my work.”
“Loved the case studies and examples. Very creative and applicable to the WA/local market.”
“I feel more confident in our strategy. Not only that, I walked away feeling really inspired.”
Will State of Social ’26 be different to previous years? Of course! Will it be packed with lessons and takeaways so topical and prescient, we can’t even guess what they’ll be? Too right. But after nine years of putting on Australia’s best digital and social marketing event, we know one thing’s certain: we’re all going to leave a whole lot smarter.
