James Horne

James is a creative director who spent seven years inside Formula 1, most of them as Aston Martin F1’s first Art Director and the only one in the sport. Building the team’s creative content and growing its TikTok from zero to more than 2 million followers. As Art Director he led international campaigns with brands and artists including Dom Dolla, PUMA, BOSS and Aramco, and ran content and social strategy for two-time world champion Fernando Alonso. Growing Fernando’s audience past 2.5m and earning him TikTok Spain’s Public Figure of the Year.

He’s taken the same approach to music tours with Calvin Harris and a personal audience of 140K+ of his own, and now runs an independent studio working with brands worldwide.

“Don’t let your memes be dreams.” — James