SOS26 · Deep Dive
Kelly McParlane
Team Lead · Quiip
Kelly is a seasoned community management professional. She joined Quiip with extensive experience in the media industry, serving as the steady hand behind many high-profile broadcast events like the FIFA Women’s World Cup and the Commonwealth Games.
Read the full bio
Kelly is a seasoned community management professional. She joined Quiip with extensive experience in the media industry, serving as the steady hand behind many high-profile broadcast events like the FIFA Women’s World Cup and the Commonwealth Games. Today, Kelly works across a variety of sectors, from vulnerable communities to global brands.
Whether she’s navigating a fast-moving crisis or keeping an audience engaged, Kelly is all about clear communication and prioritising exceptional customer experiences. For her, it’s not just about managing the comments – it’s about creating safe, inclusive, and genuinely connected spaces.
Can your brand pass the Reddit test?
With Larah Kennedy
Should your brand engage on Reddit? And if so, how? Learn how Reddit differs from other digital channels. Discover whether Reddit is right for your brand and what’s working for others right now. And come away with practical guardrails for engagement, listening, subreddits and more.
Deep Dive · Day two · 10.15am to 11.15am
Sponsored by Quiip
