Kelly McParlane

Team Lead

Quiip

Appearing at 10.15-11.15AM

Deep Dive

SESSION DETAILS

The Creator Economy: Where It Came from, and Why It’s Here to Stay
With more consumers placing their trust in creators, it’s increasingly common for a social strategy to feature a creator (or ten). Find out where the Creator Economy came from, why it’s worth incorporating creators into a social strategy, and how to do it.

Kelly is a seasoned community management professional. She joined Quiip with extensive experience in the media industry, serving as the steady hand behind many high-profile broadcast events like the FIFA Women’s World Cup and the Commonwealth Games. Today, Kelly works across a variety of sectors, from vulnerable communities to global brands.

Whether she’s navigating a fast-moving crisis or keeping an audience engaged, Kelly is all about clear communication and prioritising exceptional customer experiences. For her, it’s not just about managing the comments – it’s about creating safe, inclusive, and genuinely connected spaces.