Pete Curulli
Radio Host
Southern Cross Austereo
Appearing at 2.45-3.45PM
Deep Dive

SESSION DETAILS
Is legacy media already dead air?
How is the tension between legacy and social media shifting? Is ‘old media’ increasingly irrelevant for marketers. Does it still have a vital trust-building role, or is the personal brand now the only path to trust? This must-see meeting of media minds comes live from the ‘Legacy vs Feed’ battlefield.
Pete Curulli is one of Perth’s most recognisable radio voices, co-hosting the breakfast show Pete & Kymba on Mix 94.5 (Southern Cross Austereo), where he’s built a career since 2003 — starting on community radio at just 16 before joining SCA in 2004, reaching multiple #1’s in drive and taking Mix breakfast to record breaking audience cumes.
Beyond breakfast radio, Pete is the long-running Match Day MC for the Fremantle Dockers at Optus Stadium, an advisory stakeholder at Podwave Studios, and a high-profile event MC. A Curtin University Bachelor of Commerce graduate, he’s also a co-founder of Game On Australia and former GM of ASX-listed esports company Pentanet.GG, and is now dabbling in the world of content creation taking his social media account 4.5 million views per month.
Pete brings two decades of broadcast, brand and audience-growth experience to every stage he steps on.
SESSION DETAILS
Is legacy media already dead air?
How is the tension between legacy and social media shifting? Is ‘old media’ increasingly irrelevant for marketers. Does it still have a vital trust-building role, or is the personal brand now the only path to trust? This must-see meeting of media minds comes live from the ‘Legacy vs Feed’ battlefield.
Check out the other speakers
NEWSLETTER
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘26 as soon as details are released?
"*" indicates required fields



























