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State of Social

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A first-timer’s guide to State of Social
Come for State of Social, stay for the west coast
8 must-brings to State of Social

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  • Perth

    Latest

    Come for State of Social, stay for the west coast

    Come for State of Social, then stay for the west coast’s Indian Ocean sunsets, beaches, outback adventure and wine regions.

    Read the post Come for State of Social, stay for the west coastContinue

  • A first-timer’s guide to State of Social

    Delegate resources

    A first-timer’s guide to State of Social

    A first-timer’s guide to State of Social: everything you need to walk in confident and get the most out of your two days.

    Read the post A first-timer’s guide to State of SocialContinue

  • A delegate cuddles a bulldog puppy from Dogs’ Refuge Home at the SOS26 Barkout Session

    Our community

    The Barkout Session

    How the State of Social community partners with and raises funds for the Dogs’ Refuge Home in Perth.

    Read the post The Barkout SessionContinue

  • What to pack for State of Social

    Delegate resources

    What to pack for State of Social

    What to actually bring to State of Social once your ticket and travel are sorted, and why the trivial-sounding part matters.

    Read the post What to pack for State of SocialContinue

  • How to plan your State of Social program

    Delegate resources

    How to plan your State of Social program

    Every session carries three labels, for level, theme and who it suits: how to read them and build your own State of Social program.

    Read the post How to plan your State of Social programContinue

  • 8 must-brings to State of Social

    Delegate resources

    8 must-brings to State of Social

    Eight things worth bringing to State of Social, even though the conference has already thought of most of what you need.

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  • The reading list

    Delegate resources

    The reading list

    The books State of Social speakers settled on, each with a line on why, plus team picks and an asterisk on books by past speakers.

    Read the post The reading listContinue

  • The best bit of State of Social isn’t on the program

    Our community

    The best bit of State of Social isn’t on the program

    The people are the point at State of Social: where to find them, and how to be one of them.

    Read the post The best bit of State of Social isn’t on the programContinue

  • How we choose speakers for State of Social

    How we choose speakers for State of Social

    The months-long, deliberately rigorous process behind choosing every State of Social speaker, laid out stage by stage.

    Read the post How we choose speakers for State of SocialContinue

  • The coffee chat you keep postponing

    The coffee chat you keep postponing

    Hunt And Brew makes the networking coffee you keep postponing happen at State of Social.

    Read the post The coffee chat you keep postponingContinue

  • SOS26: Friction at Optus Stadium

    Our community

    Nine years in, and the theme argued back

    What actually happened at SOS26, when thirty-odd speakers spent two days at Optus Stadium proving the theme from angles few saw coming.

    Read the post Nine years in, and the theme argued backContinue

  • Good friction vs bad friction: the questions every marketer needs to answer

    Good friction vs bad friction: the questions every marketer needs to answer

    Some marketing friction slows the right people down at the right moment: the questions that tell good friction from bad, from SOS26.

    Read the post Good friction vs bad friction: the questions every marketer needs to answerContinue

  • Hard Refresh on Data // ep5

    Hard Refresh on Data // ep5

    Hard Refresh episode 5: life after Google’s cookie plan, first-party data, gut instinct versus dashboards and what AI means for knowing audiences.

    Read the post Hard Refresh on Data // ep5Continue

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Insights by edition

Nine years of notes.

SOS26FrictionSpeakersNotes
SOS25RefreshSpeakersNotes
SOS24AlchemySpeakersNotes
SOS23SignalsSpeakersNotes
SOS22MVPSpeakersNotes
SOS21ChaosSpeakersNotes
SOS20Think. Imagine. Create.SpeakersNotes
SOS19Where to from here?SpeakersNotes
SOS18Influence. Behaviour. Innovation.SpeakersNotes
State of Social

24 & 25 August 2027
Optus Stadium, Perth

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In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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