A first-timer’s guide to State of Social
Everything you need to know to walk in confident and get the most out of your two days.
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Come to Perth for State of Social, stay for so much more
Come for the digital and social smarts. Stay for the city vibe, Indian Ocean sunsets, pristine beaches, outback adventure, world-class wine regions… Maybe book an open return flight.
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Why friction is exactly what your digital marketing strategy needs
When digital marketers sit down to build a 12-month marketing strategy, it’s natural to want to smooth out friction points. But your friction points hold the key to big strategic changes and success.
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SOS26: You’re going to need a bigger notebook.
You go to a certain marketing conference (naming no names). You listen, take notes, perhaps nod off towards the end of the day. Then, you go back to the office. What do you take with you?
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How one 🎫 changed Saira Manns’ world
Yes, THAT Saira Manns. The Saira Manns who became a State of Social superstar with her Maps, Memes & Meteorological Mayhem breakout, which was voted one of SOS25’s best sessions.
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Got conflict at work? That’s good, says digital media dynamo Tim Duggan.
Successful digital media entrepreneurs know all about managing conflict. The best, like Tim Duggan, actively harness it. And he’s coming to State of Social ’26 to show you how.
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Good Friction vs Bad Friction: the questions every marketer needs to answer.
Some marketing friction is doing exactly what it’s supposed to – slowing the right people down at the right moment to maximise your marketing ROI. But how do you tell the good from the bad?
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Social media friction masterclasses at SOS26!
Can you use your socials to deliver big SEO wins? Can you weave creators into your existing social strategy to build trust? Can social media to turn customer friction into an even stronger community?
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Reddit: Priceless goldmine or costly rabbit hole? Find out with Quiip at SOS26.
Quiip’s Larah Kennedy and Kelly McParlane are demystifying Reddit at SOS26.
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What will you learn at SOS26? All the things.
Will State of Social ’26 be different to previous years? Of course! Will it be packed with the most unexpected lessons and prescient takeaways? Too right. Only one thing’s certain: we’re going to learn A LOT.
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Why go to SOS26 when you’ve been to State of Social before?
“Maybe I’ll give State of Social a miss this year. I mean, I’ve been before. And sure, it was a valuable learning experience, but how different can it really be this year?” Oh, you sweet, innocent child.
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Master the science of friction in marketing at SOS26.
The force of friction is all around us. It’s in customer journeys. In sales funnels. In the comments. Oh, the comments! But it isn’t all bad. And as you’ll discover at SOS26, there’s science to prove it.
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State of Social is different in a thousand ways. And you can meet them all.
What’s the most important factor in marketing in 2026? No, not AI. Humans. And State of Social ’26 is where you can share a room with over 1,000 of smartest carbon-based lifeforms on Planet Digital.
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Riding the waves of friction with Brandable’s Tess Palmyre
Friction is in our feeds, budgets, politics and the algorithms shaping our worldview. It’s exhausting! But State of Social legend Tess Palmyre says you can turn that exhaustion into creative liberation.
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What does the marketing community say about State of Social?
When we tell you SOS26 is the only digital marketing conference you need, can you take us at our word? Yes. But then we would say that, wouldn’t we. So, we’ll leave it to the people who know to tell you the truth: your peers.
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Colenso BBDO’s CSO Rob Campbell is back for SOS26!
AI. Process. Efficiency. Is there even room for creative thinking to disrupt and innovate anymore? State of Social Hall of Famer Rob Campbell says there is. And he’s back for State of Social ’26 to rattle your creative cage, then liberate you from it.
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Is your boss a friction point? 🫤
It’s not your boss, is it? 😶 It’s OK. It happens. And we’ve got a Convince Your Boss Guide to help. 😎
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Growth through friction at State of Social
Friction has the power to destroy. But it also provides the impetus to question what you’re doing and develop the skills and resilience you need to succeed.
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What makes State of Social so special? Ask last year’s attendees.
What makes State of Social so special? Why is it the marketing conference to beat? Ask last year’s attendees.
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2 days out is A LOT. But so is SOS26 😎
A lot of big ideas. A lot of laughs. A lot of practical lessons. A lot of goodies, delish eats, barista-brewed coffee, sundowner high jinx, familiar faces, new contacts…
