SOS18

Influence. Behaviour. Innovation.

The first State of Social was held on Tuesday 26 June 2018 at Optus Stadium, under the theme Influence. Behaviour. Innovation. One day on where social and digital marketing were heading, and on what actually moves people to act in a crowded market. Educators, students, agency people and brand-side marketers came together to look past the platforms at the people using them. Where it all started.

ThemeInfluence. Behaviour. Innovation.
SpeakersMeet them
ProgramOne day
PhotosSee them
FilmWatch it
InsightsRead them
EditionFirst

On film

Previously on State of Social.

The speakers

Who spoke at SOS18.

The program

Session by session.

Tuesday 26 June

10.25am

Welcome

Meg Coffey

10.35 to 11.25am

Influence

Nick Randall

11.30am to 12.10pm

Influence panel

Barb de Corti, Danielle Norrish, Anna Franklyn, Nic Hayes

1.05 to 1.55pm

Behaviour

Adam Ferrier

2 to 2.40pm

Behaviour panel

Gavin Bain, Derry Simpson, Andrew Mathwin, Meg Coffey

3.15 to 4.05pm

Innovation

James Gilbert

4.10 to 4.50pm

Innovation panel

Nate Sturcke, Anthony J James, Ryan Northover, Ruth Callaghan

On film

From the stage.

Acknowledgement of Country
Influence panel
Behaviour panel

Photos by Ammon Creative

Find yourself at #StateofSocial18.

More photos on Facebook and Instagram.

Choose your era.

Delegate with a backpack smiles at the rail above the Optus Stadium seats, State of Social ’26

SOS26Friction

Delegates walk the corridor to River View Room 2, State of Social ’25

SOS25Refresh

Delegates listen to a session at their tables, State of Social ’24

SOS24Alchemy

Four delegates with drinks and lanyards smile for the camera, State of Social ’23

SOS23Signals

State of Social ’22

SOS22MVP

Four delegates pose in front of the State of Social backdrop, State of Social ’21

SOS21Chaos

Lanyards and name badges laid out for registration, State of Social ’20

SOS20Think. Imagine. Create.

Three delegates in front of the State of Social backdrop, State of Social ’19

SOS19Where to from here?

Round tables set in the function room with the river outside, State of Social ’18

SOS18Influence. Behaviour. Innovation.

State of Social ’27

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