Justin Beavis

Paid Performance Media Lead

AFL – Australian Football League

Appearing at 1.50-2.20PM

Breakout Session

SESSION DETAILS

Pull the Lever
Friction can derail even the most solid briefs. But it isn’t the end of the world. It’s the start of an even better strategy and solution, as long as you don’t panic and grasp at straws. Instead, be agile and ready to pull the levers that will turn that friction into exciting new opportunities.

Justin Beavis spent the early stages of his career working at various independent digital agencies across Perth, learning his trade and developing specialisation in performance media and digital strategy across a broad portfolio of clients.

In 2024 he made the move over east to lead performance media strategy and implementation for the Australian Football League. Day to day, he leads performance media across campaigns for AFL, AFLW, Game Development and uses his experience to mentor and develop junior digital marketing staff at various AFL clubs.

Fresh off being named #2 In the Ministry of Sport’s countdown for Young Guns in the business of sport, Justin comes to State of Social prepared to share on the importance of agility in campaigns in an ever-changing context.