SOS26 · Friction · Optus Stadium, Perth
That’s a wrap on SOS26.
Missed it, or want it again? The Online ticket is post-event video access to SOS26, $299+gst.
- 2days at Optus Stadium
- 39speakers
- 24+hours of sessions
- 12months of access
The Online ticket
Two days at Optus Stadium, on your laptop.
The keynotes, the Breakout Sessions and the Deep Dives from SOS26, filmed and ready to watch whenever suits.
- KeynotesClare Pickens, James Horne, Christina Garnett, Rob Campbell, Jess Zafarris, and the riverside chat with Marc Fennell.
- Breakout SessionsThe 30 minute sessions from day one.
- Deep DivesThe hour-long sessions from day two.
- 12 months of accessWatch, rewatch and send the best bits to your boss.
SOS26 · Online
$299+gst
Post-event video access to SOS26, on demand for 12 months.
The program
What was on at SOS26.
Day one
Tuesday 25 August 2026
Keynotes
- Clare PickensYou aren’t going to be replaced by AI
- James Horne (UK)Overtaking in the attention economy
- Christina Garnett (USA)You can’t optimise your way to human
- Marc FennellRiverside chat, in conversation with Jenna Clarke
- Rob Campbell (NZ)Not dead yet
Breakout Sessions
- Sophie WinterCreating meaning in an AI-optimised world
- Will BalThe best answer wins
- Justin BeavisPull the lever
- Ariel BastianPrivacy law just changed: what marketers need to know
- Geena LambStarting from zero: why we ditched 1 million followers
- Ama SilvaIn praise of bad footage
- Tess PalmyreGet out of your algorithm
Day two
Wednesday 26 August 2026
Deep Dives
- Saira MannsDestination unknown
- Katherine Loughnan, Will Schofield, Karen Papalia and Toby DewarSport’s social future and the brands ready for it
- Julian PaceBusinesses don’t burn out. People do.
- Larah Kennedy and Kelly McParlaneCan your brand pass the Reddit test?
- Lizzie YoungThe trust gap
- Pamela ObeidThe creator economy
- David StewartCelebrity friction
- Tim DugganBetter conflict for better work
- Matt LawtonDon’t get mad, get even
- Renée Shaw, Josh Bailey, Gabby Torres-Soler and Lachlan BradfordThe stuff we can’t post on LinkedIn
- Jamie Kho and James JeffsFrom bricks to browser
- Lindsay BennettThe new rules of communications
- Beau Pearson and Pete CurulliCold front: legacy media’s fight to stay relevant
- Jes ScholzMastering the other algorithm
Closing keynote
- Jess Zafarris (USA)Word magic for social pros
The speakers
39 speakers. Tap a name to meet them.
Meg Coffey Clare Pickens James Horne Christina Garnett Marc Fennell Rob Campbell Jess Zafarris Robbie Figg Jenna Clarke Josh Bailey Will Bal Ariel Bastian Justin Beavis Lindsay Bennett Lachlan Bradford Pete Curulli Toby Dewar Tim Duggan James Jeffs Larah Kennedy Jamie Kho Geena Lamb Matt Lawton Katherine Loughnan Saira Manns Kelly McParlane Pamela Obeid Julian Pace Tess Palmyre Karen Papalia Beau Pearson Will Schofield Jes Scholz Renée Shaw Ama Silva David Stewart Gabby Torres-Soler Sophie Winter Lizzie Young
From past delegates
Definitely the best marketing and or social media conference I’ve been to.
Sarah B.
This is the only event my team comes together for and we’ve had so many great conversations out of it.
Brad L.
Amazing conference, the best social and digital conference I’ve attended in Australia.
Eliza T.
Catch up on SOS26.
$299+gst for 12 months of the keynotes, Breakout Sessions and Deep Dives.
