THINK. IMAGINE. CREATE.
Think you know social and digital? Think again.
And rethink your idea of a conference while you’re at it. State of Social is back, and in 2020 we’re going to light up your digital mind.
Social and digital are evolving. Your strategies should, too.
Digital and social marketing is changing. Continuously. Relentlessly. So, applying the same-same strategies doesn’t cut it anymore. If you want to get ahead, you need to use your head. You need to think.
Think for yourself. Think strategy, not just tactics. Think about the why, not just the how. Out-think conventional thinking and your competition.
At State of Social ’20, you can expect an even longer list of thought-provoking thought leaders, all squeezed into day one, followed by a series of cerebrum stimulating seminars to supercharge your digital and social strategies on day two.
Prepare to fire up those neurons…
GET MY TICKET NOWWHAT’S HAPPENING?
PROGRAM
*subject to change
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8.00am
REGISTRATIONS & WELCOME COFFEE
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9.00am
WELCOME TO COUNTRY
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9.10 - 9.15am
OPENING REMARKS
State of Social Founder Meg Coffey takes to the stage to kick things off for 2020. Better put your thinking cap on!
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9.20 - 10.05am
START THINKING WITH TOM GOODWIN
Our international keynote speaker Tom Goodwin takes us on a discussion around understanding new technology, behaviors and platforms, and how to ideate and implement solutions for clients that take advantage of these new opportunities.
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10.10 - 10.45am
SPEAKER 2
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10.50 - 11.25am
GETTING REAL: THE AUTHENTICITY REVOLUTION WITH LAUREN QUAINTANCE
We have entered a new phase in brand storytelling where the audience will no longer tolerate highly-produced ‘canned’ content with paid actors and scripted lines, but instead there is a real thirst for gritty stories about real people.
Lauren Quaintance takes a sharp look at how brands can be brave enough to let go of the narrative and start telling complex, nuanced stories.
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11.30 - 12.00pm
BIG IDEAS THOUGHT PANEL
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12.00 - 1.15pm
LUNCH & BARK OUT SESSION
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Get your gold coins at the ready! The wonderful staff from Dogs Refuge Home will be joining us and bringing along a few of their furry buddies. That’s right, for a small donation, you can cuddle and pet to your hearts delight.
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1.20 - 1.55pm
EFFECTIVE CONTENT, SMARTER STRATEGIES WITH MATTHEW KOBACH
As a rule, nobody knows where social media trends are headed. Our international keynote speaker Matthew Kobach might just be the exception. He’ll be talking effective content, smarter strategies and, of course, emerging trends.
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2.00 - 2.35pm
SPEAKER 6
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2.40 - 3.05pm
THE GREAT DEBATE POWERED BY WA YOUNGBLOODS
WA Youngbloods are tackling the big question – “Does social media impact mental health” in an WSS-style debate.
Is social media really at fault or is it an easy target? Two teams will go head to head attempting to convince the audience of their position. Who will come out on top?
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3.10 - 3.45pm
AFTERNOON TEA
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3.50 - 4.15pm
INSTAGRAM - THE MORE YOU KNOW WITH JENN HERMAN
There’s no denying Instagram is a powerful tool for today’s businesses, but do you know the quirks to make it work for you?
Let’s take a sharp and lively look at Instagram with our international speaker Jenn Herman on Day One and then deep dive on Day Two with a powerful workshop.
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4.20 - 4.50pm
SPEAKER 8
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4.55 - 5.25pm
LEADERSHIP AND CULTURE WITH JUSTIN DRY
In building online wine behemoth Vinomofo, Justin Dry has seen it all. He’ll close out day one with a vibrant and inspiring presentation on the role of leadership and culture.
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5.25 - 5.30pm
CLOSING REMARKS
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5.30 - 7.30pm
#SMPERTH Drinks with SKED SOCIAL
It’s not a true #SMPerth event without the drinks!
We’ll gather in for a cold beverage or two, some more nibbles and fun as we reflect on the day that was.
Sponsored by Sked Social.
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9.00am
REGISTRATIONS & WELCOME COFFEE
The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.
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9.30 - 12.00pm
MORNING WORKSHOP 1 // RETHINK DIGITAL - SMARTER, SHARPER AND SAVVIER CAMPAIGNS WITH BONFIRE
Your digital marketing success is predicated on smart use of analytics, sharper audience targeting, and getting savvier with campaign execution.
This masterclass will give you the core knowledge to build out your marketing intelligence and leverage platform innovations in targeting and execution, to deliver higher performing digital strategies.
Presented by Bonfire’s Gabe Mach.
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9.30 - 12.00pm
MORNING WORKSHOP 2 // THE POWER OF THE JOURNEY
The best storytelling happens when you can take people on the journey with your content. We will take a hard look at the power of taking your customers along the ride with a strong emphasis on the tourism sector.
More information about the workshop to come. Watch this space.
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12.00 - 1.00pm
LUNCH
Enjoy a light lunch and take a moment to let the learning sink in.
Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.
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1.00 - 3.30pm
AFTERNOON WORKSHOP 1 // INSTAGRAM STRATEGIES TO GROW YOUR BUSINESS
A deep dive into Instagram in this 2.5 hour workshop looking at the real strategies behind driving sales and lead generation through the platform. Enough of the fluff, let’s make Instagram make you money.
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1.00 - 3.30pm
AFTERNOON WORKSHOP 2 // CREATIVITY IN SOCIAL MEDIA WITH GAVIN CARVER
In a social media world where everyone’s using the same tactics, how do you create content that pops and connections that last? You engage your right brain and let your creativity loose.
Creativity in social media is the secret sauce when it comes to building meaningful connections, your online brand and your bottom line. And the good news is, the creativity, tools and apps you need to create content that sells are easy to learn.
Join creative strategist and former Facebook whiz Gavin Carver for a hands-on creative workshop that will supercharge your social ROI.
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SESSION #1
SUSTAINABLE STORYTELLING FOR COMMUNITIES WITH MEG COFFEY
In a world where the crazy outweighs the calm, more content is not what we need. Cut through the shouting and learn to give your customers what they need, when they need it – rather than shoving it down their throats. Find the balance between your long-term goals and short term needs and become effective with your messaging. In other words, let’s do more with less.
Enjoy a 35 minute session with Meg Coffey exploring how to manage the noise and keep your community engaged.
Available on demand for all Two Day ticket holders
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SESSION #2
OLD BRAND, NEW WORLD WITH JEN HARTMANN
Enjoy a 30 minute session with John Deere’s Director of Strategic Public Relations and Enterprise Social Media, Jen Hartmann, exploring how legacy can impact social media and why agriculture needs to embrace it.
Available on demand for all Two Day ticket holders
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SESSION #3
IS YOUR SOCIAL ACCESSIBLE? WITH ALEXA HEINRICH
Enjoy a 30 minute session with Alexa Heinrich and learn why it’s so important to make your content accessible and inclusive, and how best to do it.
Available on demand for all Two Day ticket holders
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SESSION #4
A MATTER OF FACT: HOW TO IMPROVE YOUR CONTENT WITH FACT-CHECKING WITH JONATHAN CROSSFIELD
Fact-checking is more important now than ever. But while deliberate misinformation is a problem, most inaccuracies are down to poor research, honest mistakes and/or non-existent fact-checking. Are you really sure that sensational stat you want to use in an article is true? Can you really trust that source, even if everyone else is linking to it? And did Einstein really say that?
Enjoy a 30 minute session with Jonathan Crossfield on a journey to uncover the truth about facts in the internet age, why obsessive fact-checking really matters for content marketers, and learn some tips to help you separate fact from fiction.
Available on demand for all Two Day ticket holders
GET YOUR LEARN ON
TICKETS
“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.
“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.
“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.
SPONSORS
State of Social ‘20 would not be possible without a dedicated group of supporters and friends.
We are proud to donate a portion of ticket sales to Dogs Refuge Home.
Newsletter
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