State of Social ‘22

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
Cut through the digital noise with Aaron Matthews
66% of the population listens to music and podcasts every week. 86% of brands and agencies see audio marketing as an essential part of their future. Having an audio strategy for your brand is more important than ever. And Aaron Matthews from Creative Audio Fix is coming to SOS22 with a masterclass to help you develop a distinct voice for your brand that resonates and motivates.

River View Room 2 // Sponsored by Sked Social
How to Plan on Camera Content that Will Actually Grow Your Brand and Make You Money with Carmen Braidwood

River View Room 3 // Sponsored by Coffey & Tea
Personal Performance & Stress Optimisation with Robbie Figg
Optimise your employee performance and gain insights into positive overall well-being. Increase focus, attention, confidence, energy level, and productivity. The session will give your team members tools to assist in reducing anxiety and stress.

This workshop focuses on taking individuals and thus their organisations from good to great. You will learn the tools and techniques to get the best performance from yourself in various situations.

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
From Analytics to Online Experiences Customers Love with Johari Lanng
Discover how to use data to understand, woo and inspire your customers online from Bonfire’s Product Lead for Performance Analytics. Join Joharri and learn how to leverage all the cool new capabilities of Google Analytics 4 to create digital design solutions that deliver what your business needs and what your end-users want.

River View Room 2 // Sponsored by Advertising Council Australia
Stay in the Moment with Myles Pollard
Any digital marketing gig is about the performance of your strategies and tactics. But it all starts with your performance with the people that matter – your clients, whether they’re internal or external.

In his workshop, Myles will share vital methods for staying cool, calm, confident and creative under pressure. Discover how to control your nerves, stay receptive and communicate clearly and compellingly when time’s tight and you need to let your creativity loose.

River View Room 3 // Sponsored by Sked Social
Capture shots that convert customers with Thom Davidson
Who needs a professional photographer?! OK, so there are plenty of times when we marketers need a professional photographer, especially one of the calibre of Shot By Thom’s Thom Davidson. He’s one of WA’s finest. But if you’re looking to raise your everyday content-creation and visual storytelling game, Thom’s smartphone and digital photography workshop is for you.

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
The Lost Art of Keeping a Secret with Dave Stewart
Bennett’s Dave Stewart is one of Australia’s leading intellectual property (IP) lawyers and he’s coming to SOS22 to blow the lid on NDAs, confidentiality and avoiding jail. From hidden truths to trade secrets, from non-disclosure agreements to breaches of confidence, get a crash course in keeping your IP safe and yourself on the right side of the law.

River View Room 2 // Sponsored by Sked Social
Maximum Volume Possible: the new MVP with Andrés López-Varela
For years, brands and marketers have been fighting the good fight against the tsunami of content on the internet. We’ve always tried to stay above the fray, focus on quality over quantity and be selective about the content we create. But, for better or worse, we’ve lost that fight.

The now established $100 billion creator economy, the definitive lurch towards short-form video content and streamlined social commerce have transformed the internet into a high-velocity, high-volume hypermart of content. And, as the age-old saying goes, “if you can’t beat them, join them”. So, it’s time for brands to properly join the party by going Maximum Volume Possible.

In this workshop, Andrés López-Varela, GM, Strategy & Operations at Storyation, will show you how to re-think your content strategy to achieve the Maximum Volume Possible in a manageable way.

River View Room 3 // Sponsored by Coffey & Tea
Ignite Your Curiosity Through Play with Dr Kate Raynes-Goldie
In her hands-on, play-powered workshop, Dr Kate – a world-renowned researcher and thought leader in innovation, play and the future – will use the SUPERCONNECT® method to boost your imagination and ingenuity. Based on the science of curiosity and play, you’ll rediscover how to have fun and reconnect with your joy, finding a new way of connecting, thinking and working creatively.

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
Content Smash: how to create consistent and consistently good content with Erika McInerney
Who are your audiences? What’s the best way to engage with them? What content do they REALLY want and need? What does content batching actually mean? Why does it matter? How do you do it without affecting your other work commitments and your sanity?

Mac&Ernie’s Erika has the answers. All of them. Along with a foolproof content planning, creation and batching system that will work for you, no matter what your industry or niche. More bang for your social buck. Less time and effort. No stressing or guessing over what to post.

River View Room 2 // Sponsored by Sked Social
Branded Entertainment and Gamification in Marketing with Mike Drysdale
The masterclass includes a deep dive into how game theory can create branded content that audiences choose to consume, rather than rush to skip. For those new to the subject, a comprehensive introduction to branded entertainment in its many forms will also be covered.

This time around, there’ll be more entertainment on the cards. Drysdale will be launching an all-new expansion set for The Concept, equipping marketers with tools to infuse game theory into their branded content and connect more meaningfully with their audiences.

River View Room 3 // Sponsored by Coffey & Tea
Design for Trust with Dan Bradley
Trust is the foundation for any lasting relationship. Yet many brands still struggle to build trust, especially in low-touch, transactional environments. Low trust reduces not only spend but loyalty and advocacy – so how can this key ingredient be woven into your brand experience?

Dan Bradley, Director of Principals AlphaLab will share findings into the psychology of trust and how important it is to your brand, to your teams creating innovation as well as to your customers. He’ll demonstrate the key Principles of Designing for Trust and describe how his team apply their proven methodology to work with some of Australia’s biggest brands – unlocking new growth and build loyalty, while transforming the customer experience. Using a real-world case study, you’ll discover how to build trust, reduce complaints, save million and reduce waste (spoiler: this project saved $1.2m in its first year) before holding a short Q&A at the end.

Your choice of 2 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire

River View Room 2 // Sponsored by Sked Social
Get Reely Good at Short-Form Video with Kyra Goodman
You’d expect Sked Social’s Head of Social Media to have an arsenal of practical video-creation tips and tricks up her sleeve. But you might not expect her to fly from the U.S to Perth to share them with you. She is, though. More than that, Kyra’s going to workshop them with you.

From lighting to cloning, from on-brand visuals to on-trend audio, from adding effects to eliminating common mistakes, top up your Reels and TikTok toolbox with Kyra’s fave techniques and transitions and elevate your short-form video style and mojo.

You may not know it yet, but Meg always has an opinion about something. So what’s her opinion on the State of Social? Let’s take a humourous look back at what’s happened over the past few days and where social media and digital marketing are going next.

An extra special session for All Access and Virtual ticket holders.

Casey Bryan is a Google maestro – she knows about pretty much everything that’s important to know and if she doesn’t she sure knows how to Google it. Use this session to learn how to attract more sales, leads and customers through your free Google Business Profile in just a few easy steps.

An extra special session for All Access and Virtual ticket holders.

An extra special session for All Access and Virtual ticket holders.