State of Social ‘22

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
Cut through the digital noise with Aaron Matthews
66% of the population listens to music and podcasts every week. 86% of brands and agencies see audio marketing as an essential part of their future. Having an audio strategy for your brand is more important than ever. And Aaron Matthews from Creative Audio Fix is coming to SOS22 with a masterclass to help you develop a distinct voice for your brand that resonates and motivates.

River View Room 2 // Sponsored by Sked Social
Confidence on Camera with Carmen Braidwood

River View Room 3 // Sponsored by Coffey & Tea
Capture shots that convert customers with Thom Davidson
Who needs a professional photographer?! OK, so there are plenty of times when we marketers need a professional photographer, especially one of the calibre of Shot By Thom’s Thom Davidson. He’s one of WA’s finest. But if you’re looking to raise your everyday content-creation and visual storytelling game, Thom’s smartphone and digital photography workshop is for you.

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire

River View Room 2 // Sponsored by Advertising Council Australia
Stay in the Moment with Myles Pollard
Any digital marketing gig is about the performance of your strategies and tactics. But it all starts with your performance with the people that matter – your clients, whether they’re internal or external.

In his workshop, Myles will share vital methods for staying cool, calm, confident and creative under pressure. Discover how to control your nerves, stay receptive and communicate clearly and compellingly when time’s tight and you need to let your creativity loose.

River View Room 3 // Sponsored by Sked Social

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire
Content Smash: how to create consistent and consistently good content with Erika McInerney
Who are your audiences? What’s the best way to engage with them? What content do they REALLY want and need? What does content batching actually mean? Why does it matter? How do you do it without affecting your other work commitments and your sanity?

Mac&Ernie’s Erika has the answers. All of them. Along with a foolproof content planning, creation and batching system that will work for you, no matter what your industry or niche. More bang for your social buck. Less time and effort. No stressing or guessing over what to post.

River View Room 2 // Sponsored by Sked Social

River View Room 3 // Sponsored by Coffey & Tea
Maximum Volume Possible: the new MVP with Andrés López-Varela
For years, brands and marketers have been fighting the good fight against the tsunami of content on the internet. We’ve always tried to stay above the fray, focus on quality over quantity and be selective about the content we create. But, for better or worse, we’ve lost that fight.

The now established $100 billion creator economy, the definitive lurch towards short-form video content and streamlined social commerce have transformed the internet into a high-velocity, high-volume hypermart of content. And, as the age-old saying goes, “if you can’t beat them, join them”. So, it’s time for brands to properly join the party by going Maximum Volume Possible.

In this workshop, Andrés López-Varela, GM, Strategy & Operations at Storyation, will show you how to re-think your content strategy to achieve the Maximum Volume Possible in a manageable way.

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire

River View Room 2 // Sponsored by Sked Social
Branded Entertainment with Mike Drysdale

River View Room 3 // Sponsored by Coffey & Tea

Your choice of 3 workshops covering the hottest topics in social media and digital marketing.

River View Room 1 // Sponsored by Bonfire

River View Room 2 // Sponsored by Sked Social
How’d You Do That with Kyra Goodman
You’d expect Sked Social’s Head of Social Media to have an arsenal of practical video-creation tips and tricks up her sleeve. But you might not expect her to fly from the U.S to Perth to share them with you. She is, though. More than that, Kyra’s going to workshop them with you.

From lighting to cloning, from on-brand visuals to on-trend audio, from adding effects to eliminating common mistakes, top up your Reels and TikTok toolbox with Kyra’s fave techniques and transitions and elevate your short-form video style and mojo.

River View Room 3 // Sponsored by Coffey & Tea

An extra special session for All Access and Virtual ticket holders.

Casey Bryan is a Google maestro – she knows about pretty much everything that’s important to know and if she doesn’t she sure knows how to Google it. Use this session to learn how to attract more sales, leads and customers through your free Google Business Profile in just a few easy steps.

An extra special session for All Access and Virtual ticket holders.

An extra special session for All Access and Virtual ticket holders.