TAME THE CHAOS
PLAN. CREATE. CONVERT.
Australia’s brainiest digital marketing event is back to help you choose the right path when the apocalypse comes out of leftfield.
How do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do you clean up when Facebook throws its toys out of the pram? Find out at SOS ’21.
Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.
Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.
GET MY TICKET NOWWHAT’S HAPPENING?
PROGRAM
*subject to change
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8.30am
REGISTRATIONS & WELCOME COFFEE
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9.30am
ACKNOWLEDGEMENT OF COUNTRY
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9.45 - 10.00am
OPENING REMARKS
State of Social Founder Meg Coffey takes to the stage to kick things off for 2021.
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10.00 - 10.50am
TAME THE CHAOS w/ Adrian Molina
Do some blue-sky thinking with Aviation American Gin’s highflying gin-ius Adrian Molina.
Where is he taking his marketing strategy and digital tactics next on Aviation’s round-the-world trip? How did he deal with 2020’s turbulence and avoid a one-way ticket to the funny farm? And how will he nail Aviation’s landing on the other side of the pandemic?
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10.50 - 11.40am
KEYNOTE SPEAKER
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11.40 - 12.30pm
WTFuture w/ Suzie Shaw
Social changes every. Single. Day. So it’s hard to keep up with what’s need to know and what’s going to be as short-lived as Ello.
This trend briefing from the world’s largest social specialist agency, We Are Social, will cover the 7 biggest trends that are shaping social today, from social selling to social gaming, and will help marketers identify where to focus their energy.
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12.30 - 1.30pm
LUNCH
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
EXPERIENCE // ‘Chaotic Reality’: an AR Art Exhibition from EyeJack
In collaboration with EyeJack App we present ‘Chaotic Reality’ – an augmented reality art exhibit at State of Social ’21.In keeping with this years theme ‘Chaos’, you can explore some incredibly chaotic augmented reality artworks. AR art is an art form that allows you to see beyond the physical. These AR artworks have been created by digital artists, animators and sound designers from all around the world as part of EyeJack’s Prosthetic Reality Project.
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1.30 - 2.05pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE // Sponsored by Coffey & Tea
TRACK 3: CONVERT
Finding Your Point of Difference with Carol McCracken
How do you differentiate your product in a sea of similarity? Willie Creek Pearl’s Carol McCracken will explore how they use social media to tell their story and showcase their unique point of difference. -
2.05 - 2.40pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE // Sponsored by Coffey & Tea
TRACK 3: CONVERT
One Upping the Status Quo with Anne Shea
Up is Australia’s first and fastest-growing banking app – it’s loved by customers Australia wide. The Up team loves to play with market-leading moves like the first Australian branded Gamified Effect in TikTok. But what really moves the needle? And how do you design big experiments on new platforms, without risking your core brand? -
2.40 - 3.15pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE // Sponsored by Coffey & Tea
Deepfaked – sowing chaos in privacy and the erosion of trust with David Stewart
Scratch below the surface of deepfakes. What are they? How can you spot them? Or make them? What are the legal and cultural implications for celebrities, brands and society? From political disruption and cybercrime to revenge and fake celebrity porn, this breakout session will answer all your questions.TRACK 3: CONVERT
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3.15 - 3.45pm
AFTERNOON TEA
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3.45 - 4.25pm
KEYNOTE SPEAKER
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4.25 - 5.00pm
TAME THE CHAOS w/ Rae Johnston
Get your geek on with Rae Johnston. If the break-neck speed of innovation fills you with FOMO or even dystopian dread, fear not.
What’s the next big thing after the next big thing? Who will disrupt the disruptors? Where’s it all heading, and why? And what do we need to know about as marketers?
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5.00pm
CLOSING REMARKS
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5.05 - 6.30pm
#SMPERTH Drinks
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8.30am
REGISTRATIONS & WELCOME COFFEE
The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.
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9.30 - 10.45am
MORNING WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
The Guest Experience Map with Kim McKay
The Guest Experience Masterclass is an insights-packed interactive masterclass. Kim will show you how to use the latest tools, principles and mindsets to create strategic breakthroughs with your guest experience. The session will give you a best-in-class tool and examples from around the world that you’ll leave inspired and ready to lead the change within your business.TRACK 2: CREATE // Sponsored by Coffey & Tea
Podcasting 101 with Zach Kangelaris
How and why does podcasting work for brands? When does podcast advertising make sense? What’s changed in the podcasting universe? What’s going to happen next? And how can you and your brand take advantage of it? From creating captivating podcasts of your own to advertising on great shows, Zach’s one-hour crash course will give you all the answers you need and a plan for how to proceed.TRACK 3: CONVERT
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10.45am - 12.00pm
MORNING WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE // Sponsored by Coffey & Tea
TRACK 3: CONVERT
The Cumulative Effect: how Content Journeys highlight the value of content in conversions with Andrés López-Varela
How do we talk to teams, stakeholders and agencies in that kind of a game about the cumulative effect of content and why we need to work at it over the long term? A Content Journey can help. Leveraging the principles of User Journeys, a Content Journey is a framework that heroes the role of the audiences we’re talking to everyday with our content and clearly explains the volumes and types of content that are needed to convert our audiences into customers and advocates. -
12.00 - 1.00pm
LUNCH
Enjoy a light lunch and take a moment to let the learning sink in. Experience the Farmer’s Market brought to you by Buy West Eat Best and stock up on the freshest seasonal produce.
Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.
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1.00 - 2.15pm
AFTERNOON WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE // Sponsored by Coffey & Tea
Building brand equity through branded entertainment with Mike Drysdale
Creating content customers like is a valuable skill. Masterminding content they actively seek out, well, that’s priceless. How do you plan and create content so good, so entertaining that your customers go looking for it? Or even (cue fanfare) pay for it? With tips, insights, practical lessons and a heap of real-world case studies, Mike has a treat in store for you.TRACK 3: CONVERT
Ecommerce Engagement & Conversion with The Cut -
2.15 - 3.30pm
AFTERNOON WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
Data-driven Marketing with Gabe Mach
Strategic secrets, tactical tips and practical processes for planning, creating and evolving campaigns that connect and convert. It’s a one-off opportunity to permanently boost your digital marketing IQ and ROI. You’ll learn how to strategise, leverage analytics, dig into the data and target your digital and social campaigns more precisely and effectively than ever.TRACK 2: CREATE // Sponsored by Coffey & Tea
TRACK 3: CONVERT
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VIRTUAL #1
THE IMPORTANCE OF BUILDING COMMUNITY w/ Christina Garnett
An extra special session for All Access and Virtual ticket holders.
Christina Garnett is the godmother of #MarketingTwitter. Her ability to build communities is bar-none and her care for others online is unmatched. Learn about the importance of building a loyal community in this special virtual session.
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VIRTUAL #2
ACCESSIBLE SOCIAL MEDIA w/ Alexa Heinrich
An extra special session for All Access and Virtual ticket holders.
Alexa Heinrich is the Queen of Accessibility and leads the charge for inclusivity in social media. Learn why it’s so important to make your content accessible and inclusive, and how best to do it.
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VIRTUAL #3
THE AUDIO REVOLUTION w/ Meg Coffey
An extra special session for All Access and Virtual ticket holders.
Fad? Feature? Both? Meg Coffey will walk you through Clubhouse, Twitter Spaces and the rise of the Audio Revolution. Let’s break down exactly what makes audio apps so popular, how we can integrate them into our current strategies – and if we should.
- How to integrate audio into your content strategy
- Clubhouse and audio app etiquette and best practice
- How the tech is different to podcasting or other voice based programs.
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VIRTUAL #4
EXTRA SESSION FOR ALL ACCESS TICKET HOLDERS
GET YOUR LEARN ON
TICKETS
“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.
“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.
“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.
SPONSORS
State of Social ‘21 would not be possible without a dedicated group of supporters and friends.
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