What's Happening
Conference Program
Grab yourself a coffee and check in with our team to get your day of learning started.
Look beyond the platforms and understand what motivates your customers in today’s marketplace – welcome to the STATE OF SOCIAL.
An indepth look at the role of influence in today’s digital marketing landscape with Nick Randall, TRIBE
TRIBE is a leading marketplace for visual influencers, connecting them with global and national brands. It’s a unique proposition that has seen thousands of creatives be able to work with household names for mutual benefit.
We’ll take a group look at where influence currently sits in the marketing mix and where the experts see it going in the near future.
» Danielle Norrish, The Communications Council
» Anna Franklyn, The Urban List
Facilitator: Nic Hayes, Media Stable
An indepth look at consumer behaviour in today’s digital marketing landscape with Adam Ferrier.
Adam is one of Australia’s leading creative strategists, and most well-renowned consumer psychologist – fusing psychology and creativity to build brands and change behaviour.
We’ll take a group look at how behaviour affects the marketing mix and where the experts think brands need to head in the future.
» Derry Simpson, 303 MullenLowe
Facilitator: Meg Coffey, Social Media Perth
A quick caffeine and sugar break to keep the afternoon going.
But before you jump on your phone to check your emails, how’s your posture? Get it checked with our friends from The Wellness Studio.
A look to the future – speed, convenience and the rise of AI in today’s sales and marketing with HubSpot’s James Gilbert.
James Gilbert is HubSpot’s Marketing Director in APAC. He leads the inbound movement in Australia, New Zealand and Asia, with a mission of helping businesses grow better by transforming the way they market and sell to match the way modern humans want to buy.
We’ll take a group look at how innovation impacts the marketing mix and what the experts predict in the near future.
» Nate Sturcke, Skills of the Modern Age
» Anthony J James, Trinity Consulting Services
Facilitator: Ruth Callaghan, Cannings Purple
#SMPerth – a monthly meetup for entrepreneurs, consultants and businesses who use and love social media.
The person you’ve been tweeting with for ages… the LinkedIn connection you should really reconnect with… from one blogger to another… finally the chance to come together with some of Perth’s best social media minds has arrived – and what better way to celebrate then with a beverage or two.
In celebration of #SMPerth’s 5th birthday, we will be having drinks in the Locker Room. That’s right, we’re going to the heart of Optus Stadium for drinks and nibble to celebrate.
