THINK. IMAGINE. CREATE.
Think you know social and digital? Think again.
And rethink your idea of a conference while you’re at it. State of Social is back, and in 2020 we going to light up your digital mind.
Social and digital are evolving. Your strategies should, too.
Digital and social marketing is changing. Continuously. Relentlessly. So, applying the same-same strategies doesn’t cut it anymore. If you want to get ahead, you need to use your head. You need to think.
Think for yourself. Think strategy, not just tactics. Think about the why, not just the how. Out-think conventional thinking and your competition.
At State of Social ’20, you can expect an even longer list of thought-provoking thought leaders, all squeezed into day one, followed by a series of cerebrum stimulating seminars to supercharge your digital and social strategies on day two.
Prepare to fire up those neurons…
GET MY TICKET NOWWHAT’S HAPPENING?
PROGRAM
*subject to change
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8.00am
REGISTRATIONS & WELCOME COFFEE
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9.00am
WELCOME TO COUNTRY
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9.10 - 9.15am
OPENING REMARKS
State of Social Founder Meg Coffey takes to the stage to kick things off for 2020. Better put your thinking cap on!
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9.20 - 10.05am
START THINKING WITH TOM GOODWIN
Our international keynote speaker Tom Goodwin takes us on a discussion around understanding new technology, behaviors and platforms, and how to ideate and implement solutions for clients that take advantage of these new opportunities.
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10.10 - 10.35am
GETTING REAL: THE AUTHENTICITY REVOLUTION WITH LAUREN QUAINTANCE
We have entered a new phase in brand storytelling where the audience will no longer tolerate highly-produced ‘canned’ content with paid actors and scripted lines, but instead there is a real thirst for gritty stories about real people.
Lauren Quaintance takes a sharp look at how brands can be brave enough to let go of the narrative and start telling complex, nuanced stories.
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10.40 - 11.05am
SPEAKER 3
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11.10 - 11.35am
SPEAKER 4
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11.40 - 12.10pm
BIG IDEAS THOUGHT PANEL
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12.15 - 1.15pm
LUNCH & BARK OUT SESSION
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
Get your gold coins at the ready! The wonderful staff from Dogs Refuge Home will be joining us and bringing along a few of their furry buddies. That’s right, for a small donation, you can cuddle and pet to your hearts delight.
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1.20 - 1.55pm
EFFECTIVE CONTENT, SMARTER STRATEGIES WITH MATTHEW KOBACH
As a rule, nobody knows where social media trends are headed. Our international keynote speaker Matthew Kobach might just be the exception. He’ll be talking effective content, smarter strategies and, of course, emerging trends.
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2.00 - 2.35pm
SPEAKER 6
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2.40 - 3.05pm
THE GREAT DEBATE POWERED BY WA YOUNGBLOODS
WA Youngbloods are tackling the big question – “Does social media impact mental health” in an WSS-style debate.
Is social media really at fault or is it an easy target? Two teams will go head to head attempting to convince the audience of their position. Who will come out on top?
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3.10 - 3.45pm
AFTERNOON TEA
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3.50 - 4.15pm
INSTAGRAM - THE MORE YOU KNOW WITH JENN HERMAN
There’s no denying Instagram is a powerful tool for today’s businesses, but do you know the quirks to make it work for you?
Let’s take a sharp and lively look at Instagram with our international speaker Jenn Herman on Day One and then deep dive on Day Two with a powerful workshop.
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4.20 - 4.50pm
SPEAKER 8
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4.55 - 5.25pm
SPEAKER 9
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5.25 - 5.30pm
CLOSING REMARKS
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5.30 - 7.30pm
#SMPERTH Drinks
It’s not a true #SMPerth event without the drinks!
We’ll gather in for a cold beverage or two, some more nibbles and fun as we reflect on the day that was.
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9.00am
REGISTRATIONS & WELCOME COFFEE
The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.
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9.30 - 12.00pm
MORNING WORKSHOP 1 // BIG DATA, BIG IDEAS
Acquiring data to understand the quantifiable impact of marketing still remains one of the biggest challenges to marketing managers and business owners.
The session will reveal how utilising the rich feature sets of Google Analytics and Google Tag Manager will powering smarter marketing decisions, and ultimately driving more revenue, through deeper marketing intelligence.
More information about the workshop to come. Watch this space.
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9.30 - 12.00pm
MORNING WORKSHOP 2 // THE POWER OF THE JOURNEY
The best storytelling happens when you can take people on the journey with your content. We will take a hard look at the power of taking your customers along the ride with a strong emphasis on the tourism sector.
More information about the workshop to come. Watch this space.
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12.00 - 1.00pm
LUNCH
Enjoy a light lunch and take a moment to let the learning sink in.
Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.
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1.00 - 3.30pm
AFTERNOON WORKSHOP 1 // INSTAGRAM STRATEGIES TO GROW YOUR BUSINESS
A deep dive into Instagram in this 2.5 hour workshop looking at the real strategies behind driving sales and lead generation through the platform. Enough of the fluff, let’s make Instagram make you money.
International speaker Jenn Herman will dive into profile set up for lead generation, content strategies to get seen in the feed more often, captions that drive conversions, and lead generation tactics.
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1.00 - 3.30pm
AFTERNOON WORKSHOP 2
Pick the afternoon strategy session that tickles your digital fancy and take your strategic planning and execution to the next level. While each workshop will focus on a different area of digital marketing, both are designed to equip you with practical skills and actionable tactics you can implement immediately.
More information about the workshop to come. Watch this space.
GET YOUR LEARN ON
TICKETS
“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.
“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.
“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.
SPONSORS
State of Social ‘20 would not be possible without a dedicated group of supporters and friends.
We are proud to donate a portion of ticket sales to Dogs Refuge Home.
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