TAME THE CHAOS
PLAN. CREATE. CONVERT.
Australia’s brainiest digital marketing event is back to help you choose the right path when the apocalypse comes out of leftfield.
How do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do you clean up when Facebook throws its toys out of the pram? Find out at SOS ’21.
Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.
Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.
GET MY TICKET NOWWHAT’S HAPPENING?
PROGRAM
*subject to change
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8.30am
REGISTRATIONS & WELCOME COFFEE
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9.30am
ACKNOWLEDGEMENT OF COUNTRY
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9.45 - 10.00am
OPENING REMARKS
State of Social Founder Meg Coffey takes to the stage to kick things off for 2021.
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10.00 - 10.50am
KEYNOTE SPEAKER
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10.50 - 11.40am
TAME THE CHAOS w/ Adrian Molina
Do some blue-sky thinking with Aviation American Gin’s highflying gin-ius Adrian Molina.
Where is he taking his marketing strategy and digital tactics next on Aviation’s round-the-world trip? How did he deal with 2020’s turbulence and avoid a one-way ticket to the funny farm? And how will he nail Aviation’s landing on the other side of the pandemic?
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11.40 - 12.30pm
KEYNOTE SPEAKER
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12.30 - 1.30pm
LUNCH
Enjoy a long lunch in the Sports Lounge and take in the sights of the incredible grounds at Optus Stadium. We’ve left you plenty of time to grab a feed and check your emails and then devour the brain food on offer.
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1.30 - 2.05pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
TRACK 3: CONVERT
Finding Your Point of Difference with Carol McCracken -
2.05 - 2.40pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
TRACK 3: CONVERT
Challenging the Status Quo with Anne Shea -
2.40 - 3.15pm
BREAKOUT SESSIONS
Your choice of 3 sessions covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
Deepfaked – sowing chaos in privacy and the erosion of trust with David StewartTRACK 3: CONVERT
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3.15 - 3.45pm
AFTERNOON TEA
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3.45 - 4.25pm
KEYNOTE SPEAKER
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4.25 - 5.00pm
KEYNOTE SPEAKER
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5.00pm
CLOSING REMARKS
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5.05 - 6.30pm
#SMPERTH Drinks
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8.30am
REGISTRATIONS & WELCOME COFFEE
The baristas are ready and waiting to help fuel the bodies while the brains are hard at work.
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9.30 - 10.45am
MORNING WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
Building brand equity through branded entertainment with Mike Drysdale
TRACK 3: CONVERT
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10.45am - 12.00pm
MORNING WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
Podcasting 101 with Zach Kangelaris
TRACK 3: CONVERT
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12.00 - 1.00pm
LUNCH
Enjoy a light lunch and take a moment to let the learning sink in.
Take a seat in stadium or grab a spot in the Champions Terrace as you refuel and prepare for the afternoon sessions.
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1.00 - 2.15pm
AFTERNOON WORKSHOP 1
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
TRACK 3: CONVERT
Data-driven Marketing with Gabe Mach
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2.15 - 3.30pm
AFTERNOON WORKSHOP 2
Your choice of 3 workshops covering the hottest topics in social media and digital marketing.
TRACK 1: PLAN // Sponsored by Sked Social
TRACK 2: CREATE
TRACK 3: CONVERT
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VIRTUAL #1
THE IMPORTANCE OF BUILDING COMMUNITY w/ Christina Garnett
An extra special session for All Access and Virtual ticket holders.
Christina Garnett is the godmother of #MarketingTwitter. Her ability to build communities is bar-none and her care for others online is unmatched. Learn about the importance of building a loyal community in this special virtual session.
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VIRTUAL #2
EXTRA SESSION FOR ALL ACCESS TICKET HOLDERS
An extra special session for All Access and Virtual ticket holders.
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VIRTUAL #3
EXTRA SESSION FOR ALL ACCESS TICKET HOLDERS
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VIRTUAL #4
EXTRA SESSION FOR ALL ACCESS TICKET HOLDERS
GET YOUR LEARN ON
TICKETS
“It was an amazing day. Best marketing focused conference ever held in Perth.” – Karen T.
“Amazing conference, the best social and digital conference I’ve attended in Australia.” – Eliza T.
“Definitely the best marketing and or social media conference I’ve been to.” – Sarah B.
SPONSORS
State of Social ‘21 would not be possible without a dedicated group of supporters and friends.
We are proud to donate a portion of ticket sales to Dogs Refuge Home.
Newsletter
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