SOS20

Think. Imagine. Create.

SOS20 went Covid-safe at Optus Stadium on 24 & 25 November 2020, and everything had to be rethought, reimagined and recreated. The focus went back to fundamentals: strategic thinking, imagination and creativity that means something. Tom Goodwin, Matthew Kobach, Lauren Quaintance and Justin Dry were among six keynotes, and Youngbloods WA took on the great debate in the Breakout Sessions.

Theme	Think. Imagine. Create.
Speakers	Meet them
Program	Two days
Photos	See them
Film	Watch it
Insights	Read them
Edition	Third

On film

Previously on State of Social.

The speakers

Who spoke at SOS20.

Lauren Bath
The Travel Bootcamp
Gavin Carver
88 Astronauts
Meg Coffey
Founder
Chantelle Cox
Jonathan Crossfield
Youngbloods WA
Justin Dry
Vinomofo
Mike Drysdale
Dear Storyteller
Tom Goodwin
Keynote
Jonathan Harley
Keynote
Jen Hartmann
Alexa Heinrich
St. Petersburg College
Jenn Herman
Jenn's Trends
Zach Kangelaris
Ranieri & Co
Matthew Kobach
Fast
Gabe Mach
Bonfire
Seva Mozhaev
Sevs Pics
Lauren Quaintance
Storyation
Georgia Rickard
The Travel Bootcamp
Fabienne Sharbanee
Bennett + Co
Jorden Teo
Kate Walsh
Riverside chat

The program

Session by session.

Tuesday 24 November

9.15 to 10am

Start thinking

10 to 10.40am

Riverside chat

Kate Walsh, Meg Coffey

10.40 to 11.25am

Getting real: the authenticity revolution

Lauren Quaintance

11.25am to 12pm

Big ideas thought panel

Mike Drysdale, Jorden Teo, Chantelle Cox

1.05 to 1.45pm

Effective content, smarter strategies

1.45 to 2.20pm

The legalities of social

Fabienne Sharbanee

2.20 to 2.55pm

The great debate, powered by Youngbloods WA

3.30 to 4pm

Instagram: the more you know

4 to 4.35pm

Telling your story on TikTok

4.35 to 5.15pm

Leadership and culture

Wednesday 25 November

9.30am to 12pm

Your choice of two

Rethink digital: smarter, sharper and savvier campaigns

Think, imagine, and create a plan for Dogs’ Refuge Home

1 to 3.30pm

Your choice of two

Creativity in social media: fire up your imagination

Tell better stories with less effort

More sessions

Virtual session

Jonathan Harley

Virtual session

Zach Kangelaris

The power of the journey

Georgia Rickard, Lauren Bath

Sustainable storytelling for communities

Old brand, new world

Instagram strategies to grow your business

Online only

Is your social accessible?

Online only

A matter of fact: how to improve your content with fact-checking

Jonathan Crossfield

Photos by Shot by Thom

Find yourself at #StateofSocial20.

SOS20 mural by Cameron Jones: State of Social hand-lettered beside a figure on a phone

On the wall

The mural.

For SOS20 Cam painted the name itself: State of Social in hand-lettered type, someone mid-scroll on their phone and a reply still being typed.

By Cameron Jones

Choose your era.

Delegate with a backpack smiles at the rail above the Optus Stadium seats, State of Social ’26

SOS26Friction

Delegates walk the corridor to River View Room 2, State of Social ’25

SOS25Refresh

Delegates listen to a session at their tables, State of Social ’24

SOS24Alchemy

Four delegates with drinks and lanyards smile for the camera, State of Social ’23

SOS23Signals

State of Social ’22

Four delegates pose in front of the State of Social backdrop, State of Social ’21

SOS21Chaos

Lanyards and name badges laid out for registration, State of Social ’20

SOS20Think. Imagine. Create.

Three delegates in front of the State of Social backdrop, State of Social ’19

SOS19Where to from here?

Round tables set in the function room with the river outside, State of Social ’18

SOS18Influence. Behaviour. Innovation.

State of Social ’27

Get in the photos for year ten.

Put me on the list