Tess Palmyre

Brandable

Appearing at DAY TWO

Workshop

SESSION DETAILS

From Diversity Angst to Brand Magic: The Messy Business of Inclusion
How aware are you of your biases? (Yes, you have them – we all do.) How are they holding your brand back and limiting its appeal?

In an industry that still fuels the status quo, what can you do to learn from diverse voices and perspectives, navigating differences and conflict to form a brave space where all creative minds can thrive? Learn how to navigate the messy business of how humans can (maybe) create inclusive brand magic.

Meet Tess, the architect behind Brandable—an agency on a mission to sprinkle inclusion into every brand strategy like confetti at a party. As a seasoned marketer and passionate advocate for diversity, equity, and inclusion (DEI), Tess doesn’t just talk the talk; she walks the walk, albeit in comfy shoes.

Known for her candid nature (which she proudly wears as a badge of honour), Tess might stir up some discomfort, but hey, growth often comes from those awkward moments, right? And don’t worry, she’s really nice about it.

With a knack for crafting inclusive brand strategies, Tess has lent her expertise to national purpose-led businesses in education, health, First Nations, the not-for-profit sector, and even financial services (*gasp). Drawing from her roots as an educator, she knows that REAL community and purpose – before they became trendy buzzwords – are the secret sauce to building brands that resonate with increasingly diverse audiences.

Fiercely proud of her Seychelles heritage and a foster mum to two Noongar girls, Tess is fuelled to shape a more inclusive and equitable world. A jazz flutist since before Ron Burgundy existed, she’s also an avid lover of Jack Russell Terriers and dystopian fiction.