Beau Pearson
Weather Presenter
Channel 10
Appearing at 2.45-3.45PM
Deep Dive

SESSION DETAILS
Is legacy media already dead air?
How is the tension between legacy and social media shifting? Is ‘old media’ increasingly irrelevant for marketers. Does it still have a vital trust-building role, or is the personal brand now the only path to trust? This must-see meeting of media minds comes live from the ‘Legacy vs Feed’ battlefield.
Beau Pearson is the weather presenter for 10 News Perth, where he delivers daily broadcasts across Western Australia.
An experienced television reporter, producer and presenter after 12 years at Network 10, Beau has covered it all from crime, state politics and live crosses for national breakfast programs.
Also known for his role as the network’s unofficial ‘chief dog reporter’, Beau has regular segments helping to adopt dogs from animal rescue groups like the Dogs Refuge Home and RSPCAWA.
SESSION DETAILS
Is legacy media already dead air?
How is the tension between legacy and social media shifting? Is ‘old media’ increasingly irrelevant for marketers. Does it still have a vital trust-building role, or is the personal brand now the only path to trust? This must-see meeting of media minds comes live from the ‘Legacy vs Feed’ battlefield.
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