Matt Lawton
Chief Marketing Officer
Five by Five
Deep Dive
SESSION DETAILS
Don’t Get Mad, Get Even: Five Ways to Stay Sane in Today’s Social Media World
From the algorithmic anarchy of divisive LinkedIn experiments to understanding how creators are engaged and deployed, take a meandering journey through social media’s cultural, technical and operational friction points. And discover how to fight back with human logic, fallibility and creativity.
Matt has led agencies in the UK, US and Australia over a 30 year career. His introduction to social media began in the early 2000’s working with Panasonic and IBM in managing forums and Flickr campaigns. In leading his agency, Five by Five, Matt has developed social strategy for Lenovo, Riot Games, Voice Referendum and nbn.
He’s spoken on a range of topics at SXSW and Cairns Crocodiles and provides thought leadership for the suite of agencies held within the Lawton Communications Group.Â
SESSION DETAILS
Don’t Get Mad, Get Even: Five Ways to Stay Sane in Today’s Social Media World
From the algorithmic anarchy of divisive LinkedIn experiments to understanding how creators are engaged and deployed, take a meandering journey through social media’s cultural, technical and operational friction points. And discover how to fight back with human logic, fallibility and creativity.
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