Rob Campbell (NZ)

Colenso

Appearing at State of Social ’23

Keynote

Rob is from Nottingham. He supports a team that’s a football embarrassment, wears footwear that’s a fashion embarrassment and was a session guitarist for 80s/90s popstar embarrassment.

Despite this, Rob is recognised as one of the industry’s most experienced global strategists … driven by three decades of living around the World, developing award-winning creativity for the World’s most demanding clients including Nike, Gentle Monster and Spotify at agencies that include Wieden+Kennedy, R/GA and Colenso.

His portfolio of work includes everything from global World Cup and Olympic campaigns, helping develop an airport lounge people would rather miss their plane than leave and evolving how heavy metal royalty connect to their global fanbase.

Rob’s proudly been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden … is obsessed with culture, creativity and chaos and annoyingly writes in groups of three.

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