Jamie Kho
Social Media Marketing Manager
Bankwest
Appearing at 1.30-2.30PM
Deep Dive
SESSION DETAILS
From Bricks to Browser: Reducing Friction Through Community-Led Digital Transformation
When Bankwest transformed from a full-service bank with almost 100 branches to a digital-only bank, there was friction. How did they use it to make social their customers’ ‘channel of choice’ and increase adoption, reduce resistance and build trust? Find out their secret to community-led change.
Jamie Kho is the Social Media Marketing Manager at Bankwest, where he leads social strategy and execution, playing a key role in shaping Bankwest’s social approach during its digital transformation.
With more than 10 years’ experience across marketing, communications and social media, Jamie has worked across national campaigns, brand storytelling and digital engagement strategies. He’s passionate about helping brands connect with audiences and turning complex moments into clear, human conversations.
Alongside his industry work, Jamie also teaches marketing and business at universities across Perth, combining practical experience with academic insight and a passion for developing the next generation of marketers.
SESSION DETAILS
From Bricks to Browser: Reducing Friction Through Community-Led Digital Transformation
When Bankwest transformed from a full-service bank with almost 100 branches to a digital-only bank, there was friction. How did they use it to make social their customers’ ‘channel of choice’ and increase adoption, reduce resistance and build trust? Find out their secret to community-led change.
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