Grind, lube and spicy speakers 🫦
Contrarian views. No-holds-barred debates. Unexpected experiences. Unpopular (but undeniably prescient) opinions. Prepare to be rubbed up the right way at SOS26!
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Why people keep coming back
One look at our world-class lineup will tell you why… but let our delegates tell you too 🤩
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Who will you meet at State of Social ’26: Friction?
The State of Social community is like family. A big, like-minded, caffeine-infused family.
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Lights. Camera. Friction! What’s in store at SOS26?
There are two types of people attending State of Social ’26: the ones who lube then grind, and the kinky souls who grind first and lube later. Which are you? And what are we talking about?
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Hot breakouts! Bonfire’s Will Bal and Adelaide University’s Geena Lamb
Is AI-disrupted SEO grinding your gears? Are you kicking that can filled with big strategic decisions down the road?
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The Godmother of Marketing Twitter is coming to SOS26!
How many people can say they sparked an entire online marketing community and transformed thousands of marketers’ careers – lives, even – with a single tweet?
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Why friction is exactly what your digital marketing strategy needs
When digital marketers sit down to build a 12-month marketing strategy, it’s natural to want to smooth out friction points. But your friction points hold the key to big strategic changes and success.
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SOS26: You’re going to need a bigger notebook.
You go to a certain marketing conference (naming no names). You listen, take notes, perhaps nod off towards the end of the day. Then, you go back to the office. What do you take with you?
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How one 🎫 changed Saira Manns’ world
Yes, THAT Saira Manns. The Saira Manns who became a State of Social superstar with her Maps, Memes & Meteorological Mayhem breakout, which was voted one of SOS25’s best sessions.
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Got conflict at work? That’s good, says digital media dynamo Tim Duggan
Successful digital media entrepreneurs know all about managing conflict. The best, like Tim Duggan, actively harness it. And he’s coming to State of Social ’26 to show you how.
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Good Friction vs Bad Friction: the questions every marketer needs to answer.
Some marketing friction is doing exactly what it’s supposed to – slowing the right people down at the right moment to maximise your marketing ROI. But how do you tell the good from the bad?
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Social media friction masterclasses at SOS26!
Can you use your socials to deliver big SEO wins? Can you weave creators into your existing social strategy to build trust? Can social media to turn customer friction into an even stronger community?
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Reddit: Priceless goldmine or costly rabbit hole? Find out with Quiip at SOS26.
Quiip’s Larah Kennedy and Kelly McParlane are demystifying Reddit at SOS26.
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What will you learn at SOS26? All the things.
Will State of Social ’26 be different to previous years? Of course! Will it be packed with the most unexpected lessons and prescient takeaways? Too right. Only one thing’s certain: we’re going to learn A LOT.
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Why go to SOS26 when you’ve been to State of Social before?
“Maybe I’ll give State of Social a miss this year. I mean, I’ve been before. And sure, it was a valuable learning experience, but how different can it really be this year?” Oh, you sweet, innocent child.
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Master the science of friction in marketing at SOS26.
The force of friction is all around us. It’s in customer journeys. In sales funnels. In the comments. Oh, the comments! But it isn’t all bad. And as you’ll discover at SOS26, there’s science to prove it.
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State of Social is different in a thousand ways. And you can meet them all.
What’s the most important factor in marketing in 2026? No, not AI. Humans. And State of Social ’26 is where you can share a room with over 1,000 of smartest carbon-based lifeforms on Planet Digital.
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Riding the waves of friction with Brandable’s Tess Palmyre
Friction is in our feeds, budgets, politics and the algorithms shaping our worldview. It’s exhausting! But State of Social legend Tess Palmyre says you can turn that exhaustion into creative liberation.
