Lindsay Bennett

Global Communications and Content Lead

Ideally

Appearing at 2.45-3.45PM

Deep Dive

SESSION DETAILS

The New Rules of Communications: How AI, GEO and the Corporate Creator Economy Changed the Communications Playbook
AI is rewriting how brands get discovered, trusted and chosen, and communications is moving to the centre of the marketing mix. Explore how earned media boosts AI visibility, how research can turn your brand into a citable source, and how to turn your people into credible corporate creators.

Lindsay is a strategic storyteller and communications leader, leading Global Communications and Content at market research platform, Ideally.

At Ideally, she’s shaping how the brand shows up in the world as the company reinvents research for modern marketing.

Previously, as VP of Corporate Communications at GALE in New York, Lindsay led Communications, Marketing, and New Business. In her first year, she helped transform GALE into one of the most awarded agencies in the US, contributing to recognitions such as Ad Age A List and Adweek Breakthrough Media Agency of the Year, and supporting the conversion of more than $20m in new business in the first 12 months.

Earlier, at DDB Australia and then DDB Worldwide, she drove growth and recognition across 149 offices from the New York headquarters. She developed PR strategies for brands such as McDonald’s and Volkswagen and helped deliver DDB’s first global repositioning.

Lindsay started her career as a journalist in Australia, discovering her passion for storytelling, a skill she brings to every role.