Geena Lamb

Team Lead, Social Media

Adelaide University

Appearing at 1.50-2.20PM

Breakout Session

SESSION DETAILS

Starting from Zero: Why We Ditched 1 Million Followers
Starting a new social media presence is rare. Choosing to do it by walking away from more than one million existing followers is even rarer. Go behind the scenes of Adelaide University’s starting-from-scratch do-over, with practical takeaways about growth, community, and the value of a clean slate.

Geena Lamb is an award-winning social media specialist with extensive experience in higher education marketing.

She is passionate about helping large institutions communicate in a way that feels clear, authentic, and genuinely useful for their audiences. Currently leading social media for Adelaide University, Geena thrives at the intersection of strategy, content, and audience insight to build platforms that people actually want to follow.

Geena is particularly passionate about building strong social media strategy, frameworks, and processes that can scale within complex organisations, while navigating layers of approval and earning executive trust to create space for effective, consistent, and high-quality social media content.