Sophie Winter

National Manager, Content and Communities

Australian Wildlife Conservancy

Appearing at 1.10-1.40PM

Breakout Session

SESSION DETAILS

Creating Meaning in an AI-Optimised World
As marketers become more efficient and content evermore optimised, audiences are becoming more discerning, sceptical and selective. Meaning now means everything. Join Sophie to discover how to design meaningful experiences that build trust and community without sacrificing performance.

Sophie Winter is a strategic marketing leader who believes in the power of storytelling to drive positive change.

With experience spanning in‑house, agency, and consultancy roles, she brings a pragmatic, audience‑first approach to marketing in fast‑moving environments.

Currently working in the non-profit sector for Australian Wildlife Conservancy, Sophie leads cross‑functional teams across PR, content, and social to elevate brand and drive year‑on‑year growth. She is known for translating data, cultural insights, and emerging technologies into creative strategies that build engaged communities.

Sophie has led high‑impact digital initiatives, including the globally successful Live Penguin TV campaign, which reached more than 25 million viewers worldwide during the covid-19 pandemic.

She enjoys exploring the evolving role of marketers in the age of AI and automation, while championing thoughtful, human‑centred storytelling.