Will Schofield

Co-Founder

BackChat Studios

Appearing at 9.00-10.00AM

Deep Dive

SESSION DETAILS

Sport’s Social Future and the Brands Ready for It
Sport is woven into our culture, our conversations and, increasingly, our feeds. From creators and short-form content to communities that never needed a broadcast schedule to exist, delve into Foxtel’s social-first shift, then raise your social marketing and community-building game.

Will Schofield is a former AFL premiership-winning footballer turned entrepreneur, media personality, and keynote speaker. Known for his resilience and leadership on and off the field, Will brings a unique blend of professionalism, creativity, and drive to every project he undertakes.

During his 14-year career with the West Coast Eagles, Will developed a reputation as a reliable and determined key defender. Drafted in 2006, he overcame challenges to become an integral part of the Eagles’ thrilling 2018 AFL Premiership victory. His contributions to the club earned him life membership, reflecting his impact both on the field and within the Eagles’ community.

Since transitioning from professional sport, Will has established himself as a dynamic force in business and media:

BackChat Studios
As co-founder of BackChat Studios, Will has built Perth’s premier podcast production company. BackChat Studios supports podcasters at every stage – from recording and producing to distributing and monetising their content. Anchored by its flagship show, BackChat, the studio delivers compelling, high-quality storytelling that resonates with audiences and brands alike. Explore more at BackChat Studios.

H & C Urban Winery
Will is the co-owner of H & C Urban Winery, a venue that brings together Perth’s vibrant wine and craft beer culture. Known for its events and community-focused approach, H & C Urban Winery offers the perfect backdrop for memorable collaborations, activations, and celebrations. Learn more at Urban Winery Co.

Will’s media career is equally impressive. He is a trusted voice on 6PR Radio and a regular contributor to Fox Footy, blending his industry insights with a natural ability to connect with audiences. His podcast, BackChat, continues to grow as a platform for engaging stories and conversations that captivate listeners.