Ama Silva
Director Marketing & Operations
Creator Flow
Appearing at 2.45-3.45PM
Deep Dive

SESSION DETAILS
In praise of bad footage
How brands are building always-on UGC systems that keep performance moving.
Ama Silva is the Director Marketing & Operations at Creator Flow, Australia’s leading UGC marketplace, where he helps thousands of brands and agencies across Australia and the Asia-Pacific region build creator-led marketing strategies that deliver measurable business growth.
His career spans agency, marketplace, and product-led businesses, bringing together marketing, operations, and technology to help brands scale smarter. Previously, as Associate Director – Digital at Dentsu, he led digital strategy and operations across multiple industries, with Isobar Sri Lanka becoming the country’s first digital agency to be named Most Effective Agency of the Year at the Effie Awards during his tenure.
Throughout his career, the work Ama has led has been recognised by some of the industry’s most respected local and global award programs, including the Effie Awards, MMA SMARTIES, Dragons of Asia, and Agency of the Year awards.
A regular speaker, educator, mentor, and international awards judge, Ama enjoys sharing practical, no-fluff insights that marketers can take back to their teams and put into action immediately.
Away from marketing, you’ll usually find him on a badminton court, getting a little too competitive over a video game
SESSION DETAILS
In praise of bad footage
How brands are building always-on UGC systems that keep performance moving.
Check out the other speakers
NEWSLETTER
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘26 as soon as details are released?
"*" indicates required fields



























