Ama Silva

Director Marketing & Operations

Creator Flow

Appearing at 2.45-3.45PM

Deep Dive

SESSION DETAILS

In praise of bad footage
How brands are building always-on UGC systems that keep performance moving.

Ama Silva is the Director Marketing & Operations at Creator Flow, Australia’s leading UGC marketplace, where he helps thousands of brands and agencies across Australia and the Asia-Pacific region build creator-led marketing strategies that deliver measurable business growth.

His career spans agency, marketplace, and product-led businesses, bringing together marketing, operations, and technology to help brands scale smarter. Previously, as Associate Director – Digital at Dentsu, he led digital strategy and operations across multiple industries, with Isobar Sri Lanka becoming the country’s first digital agency to be named Most Effective Agency of the Year at the Effie Awards during his tenure.

Throughout his career, the work Ama has led has been recognised by some of the industry’s most respected local and global award programs, including the Effie Awards, MMA SMARTIES, Dragons of Asia, and Agency of the Year awards.

A regular speaker, educator, mentor, and international awards judge, Ama enjoys sharing practical, no-fluff insights that marketers can take back to their teams and put into action immediately.

Away from marketing, you’ll usually find him on a badminton court, getting a little too competitive over a video game

SESSION DETAILS

In praise of bad footage
How brands are building always-on UGC systems that keep performance moving.

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