ICYMI: The reviews of State of Social are 🔥🔥🔥

We all work in marketing. We know that what brands say and what they deliver are often quite different things (*cough* self-driving Tesla *cough*). So, who can you trust?

When we tell you State of Social is Australia’s best digital marketing event and that SOS26 is the only marketing conference you need this year, can you take us at our word? Yes. But we would say that, wouldn’t we. So, we’ll leave it to the people who know best to tell you: your peers.

“Just wrapped up two days at State of Social 2025 and my brain’s buzzing, my coffee intake’s questionable, and my marketing mindset has had a full refresh.”
Trilby Widger, Marketing and Communications Professional

“Two days. Countless insights. One big reminder: the future of marketing is more human than ever… The energy, ideas, and connections over the past two days were next level.”
Darius Toh, Cypher Studios

“State of Social 2025 absolutely delivered and reminded me exactly why I love to do what I do.”
Alexia D’Annolfo, Marketing Specialist

“A fantastic first day at #StateOfSocial25 🔥great networking, inspiring talks, and (refreshingly) no jargon or fluff. Just tangible takeouts I’ll be chewing on for a while.”
Alex Mills, Award-Winning Social Media Strategist, Content Creator and Influencer Specialist

“After almost 25 years working in marketing, I can’t believe this was my first time at State of Social. I got to catch up with old industry friends, bump into some familiar faces, and soak up two days packed with brilliant conversations.”
Laura McRae, Podcast Strategist & Manager for Established Business Owners

“I love the opportunity to get out of the office and immerse myself in all things content at State of Social, and this year was no exception!”
Rebel Boylan

This conference wasn’t just inspiration. It was a chance to pause, challenge thinking, and bring home ideas I’ll be leaning on for months to come… The community you’ve built here is truly something special.
Jessica Gibson, Strategist | Marketer | Creator

“I always walk away from this conference with my brain overflowing with information and inspiration – it’s seriously worth your time, even if you’re not in any kind of “official” marketing or social media role, there are always incredible things to learn. Meg Coffey and her team meticulously curate presenters from all over the world, and put on a top notch event!”
Briar Miller, Board Support Officer

“State of Social 2025 once again showed why it’s Australia’s favourite digital marketing event… Already excited for SOS 2026!
Loudmouse Digital

“My Notes app is chock full of learnings and new tactics to try.”
Ellie Cottrell, Colourful & Creative Marketing Professional | Published Writer

“Back in Melbourne, still buzzing from #StateOfSocial25 in Perth — where the days were packed, the ideas were electric, and the weather… well, Perth gave us its coldest day in 50 years, but the vibes were toasty.”
Megan Simm, Social & Content Strategy | Digital Expert

“So much energy, so many ideas, and so much inspiration packed into two days! From AI insights to the importance of storytelling and the human side of business, I’m walking away with fresh perspectives and motivation to keep growing. Can’t wait to put these ideas into action!”
Amelia Robinson, Marketing Manager

“#StateofSocial25 was a blast! … I’m inspired to put these fresh perspectives into practice and keep exploring how we can reset the rules and shape what’s next!”
Alannah Guy, Marketing Strategist & Copywriter

“Still buzzing from #StateofSocial25 🚀 There was so much learning, laughs, and massive caffeine intake ☕ Now it’s time to put it all into action. See you next year, State of Social!”
Lara Potter, Head of Sales & Marketing

“The last two days I turned off my computer, pressed pause, and invested time into learning and growing at State of Social. Wow!! What an inspiring, thought-provoking and engaging conference.”
Karina Preston, strategic event planner and marketing specialist

“Our marketing team had a blast at State of Social, learning from the best and returning with a ton of fresh ideas. Big thanks to the organisers – we’re looking forward to putting these insights and learnings into action.”
Armada Accountants & Advisors

We could go on – or last year’s delegates could – but you get the point: if you’re in marketing, in brand management or just in business, you need to join the smartest minds in the digital and social marketing universe at State of Social ’26: Friction on 25 & 26 August at Optus Stadium.