What sets State of Social ’26 apart from other digital confabs? The humans.

What’s the most important factor in digital and social marketing in 2026? No, not AI. On the contrary, it’s humans.

And State of Social ’26: Friction is your only opportunity to share a room with over one thousand of the smartest carbon-based lifeforms on Planet Digital.

The people you meet here aren’t there. And that’s a good thing.

The thing about certain marketing conferences we could name (but won’t) is that you see the same people. The same speakers you see everywhere on the marketing conference circuit. The same jaded opinions or sales pitches dressed up as sharp insights.

It’s a bit of a merry-go-round. But not State of Social.

🤩 Exclusive speaker lineup. Fresh speaking talent you won’t see anywhere else, with a sprinkling of State of Social Hall of Famers you’ve begged us to invite back for SOS26.

👑 World-class talent. No professional pontificators here. You can only make it into our lineup if you’re a pioneer, working on the frontline, making the magic happen.

🤝 Accessible to all. Our speakers are digital and social marketing royalty, but you won’t find them hiding in the Green Room. When they’re not on stage sharing their genius, they’re in the audience, grabbing coffee, enjoying the gourmet lunchtime buffet, relaxing with a beverage or five at our sundowners. Tap them on the shoulder and say hi.

Add to that a like-minded community of 1,000+ of your peers – agency-side and client-side, veterans and grads, strategists and creatives – and you have an Optus Stadium-sized melting pot of digital and social marketing talent you simply won’t find anywhere else in Australia.

Everyone will be at Optus Stadium on 25 & 26 August, and prices only go up the closer State of Social ’26 gets, so clear your calendar and book a two-day date with 1,000+ of the smartest cookies in the digital and social jar. Who knows what – or who – you’ll miss if you don’t.