Oh, the things we have planned for you at SOS26.

There are two types of people attending State of Social ’26: Friction. There are the ones who lube before they grind, and the kinky souls who like to grind first and lube later. Which are you? And what the heck are we talking about? You’ll see.

Make friction your friend (and superpower).

Our world-class lineup of keynote, breakout and deep-dive speakers has all your pain points covered, and will turn them into gain points.

  • Channel your inner Dolly Parton to defeat tech-first dogma, with Colenso’s Rob Campbell.
  • Harness creative tension to supercharge progress, with entrepreneurial author Tim Duggan.
  • Beat scepticism into submission, with the Australian Wildlife Conservancy’s Sophie Winter.
  • Turn discomfort into powerful, unforgettable marketing, with Brandable’s Tess Palmyre.
  • Build a better strategy from the remnants of your broken brief, with the AFL’s Justin Beavis.
  • Use uncertainty to unlock a more exciting career, with PR and social superstar Saira Manns.
  • Navigate the Reddit conflict zone like a pro, with Quiip’s Larah Kennedy and Kelly McParlane.
  • Remove the barriers to creator-powered social strategies, with Amplify’s Pamela Obeid.
  • Smash through the SEO barrier using your social content, with SEO expert Jes Scholz.
  • Flip customer resistance into customer satisfaction, with Bankwest’s Jamie Kho and James Jeffs.

Slide into the Lube Lounge.

Need to release some of that pent-up tension? Immerse yourself in our all-new chillout zone. Choose your personal lubrication of choice – a barista-brewed coffee or something a little more slippery, or both – then sip back, relax.

Go hard in the Grind Zone.

Grab your Look Brilliant merch – it’s there for the taking. Give up your secrets in the Sked Social Confession Booth (and leave with someone else’s). Mainline your favourite Hunt And Brew caffeine fix. Then, get back into it.

And so much more. Watch this space for more announcements about speakers, sessions, activations and those oh-so-sweet State of Social eats, treats and experiences.

It’s going to be so friction good! Getting in early with your SOS26 All Access pass looks like the best decision you’ve made this friction-filled year. You do have your ticket, right?