SOS26
It’s so worth the friction!
Friction, and why it’s worth keeping. Clare Pickens opened on exactly that, Christina Garnett explained why you cannot optimise your way to human, and Marc Fennell and Jenna Clarke’s Riverside Chat asked what AI is quietly taking from us. Between keynotes: Rub Shoulders tables with no speaker and no slides, twenty seconds of anonymous truth in the Confession Booth, and Hunt And Brew coffee from 7.45am. On International Dog Day came the Barkout Session puppies, a gold coin a pat for Dogs’ Refuge Home. Channel 10 crossed live for the weather. Nearly 900 delegates.
On film
Previously on State of Social.
The speakers
Who spoke at SOS26.
Josh Bailey
CoCo
Deep Dive
Will Bal
Bonfire
Breakout Session
Ariel Bastian
Jackson Macdonald
Breakout Session
Justin Beavis
Australian Football League (AFL)
Breakout Session
Lindsay Bennett
Ideally
Deep Dive
Lachlan Bradford
Sked Social
Deep Dive
Rob Campbell
Colenso
Keynote · NZ
Jenna Clarke
The Australian
Moderator
Meg Coffey
Founder
Pete Curulli
Southern Cross Austereo
Deep Dive
Toby Dewar
Foxtel Media
Deep Dive
Tim Duggan
Deep Dive
Marc Fennell
Riverside chat
Robbie Figg
MC
Christina Garnett
Keynote · USA
James Horne
WLSD
Keynote · UK
James Jeffs
Bankwest
Deep Dive
Larah Kennedy
Quiip
Deep Dive
Jamie Kho
Bankwest
Deep Dive
Geena Lamb
Adelaide University
Breakout Session
Matt Lawton
Five by Five
Deep Dive
Katherine Loughnan
Fox Sports Australia
Deep Dive
Saira Manns
PR & Social Media Specialist
Deep Dive
Kelly McParlane
Quiip
Deep Dive
Pamela Obeid
Amplify
Deep Dive
Julian Pace
Happiness Co
Deep Dive
Tess Palmyre
Brandable
Breakout Session
Karen Papalia
Foxtel Media
Deep Dive
Beau Pearson
Channel 10
Deep Dive
Clare Pickens
Leo Australia
Keynote
Will Schofield
BackChat Studios
Deep Dive
Jes Scholz
Deep Dive
Renée Shaw
tl;dv
Deep Dive
Ama Silva
Creator Flow
Breakout Session
David Stewart
Jackson Macdonald
Deep Dive
Gabby Torres-Soler
Sked Social
Deep Dive
Sophie Winter
Australian Wildlife Conservancy
Breakout Session
Lizzie Young
Commercial Radio & Audio (CRA)
Deep Dive
Jess Zafarris
Keynote · USA
The program
Session by session.
Tuesday 25 August
9.40 to 10.20am
10.30 to 11.10am
11.20am to 12pm
1.10 to 1.40pm
Your choice of three
RVR3
Same problem, different company
1.50 to 2.20pm
Your choice of three
2.30 to 3pm
Your choice of three
RVR3
Same sector, different playbook
4 to 4.40pm
4.50 to 5.30pm
Wednesday 26 August
9 to 10am
Your choice of three
RVR2
Sport’s social future and the brands ready for it
Katherine Loughnan, Will Schofield, Karen Papalia, Toby Dewar
10.15 to 11.15am
Your choice of three
11.30am to 12.30pm
Your choice of three
RVR3
The Human Search Engine
1.30 to 2.30pm
Your choice of three
RVR2
The stuff we can’t post on LinkedIn
Renée Shaw, Josh Bailey, Gabby Torres-Soler, Lachlan Bradford
2.45 to 3.45pm
Your choice of three
4.20 to 5pm
Photos by SoCo Studios
Find yourself at #StateofSocial26.
Video by Studio Orange.
Film edited by David May at PAV from footage by Studio Orange. Thanks to Channel 10 Perth for supporting Dogs’ Refuge Home at SOS26.
Off the stage
The Lube Lounge.
Dimmer than previous years, and that was the point. The curtains kept the daylight out so SOS26 had somewhere to actually stop between sessions.
Choose your era.
State of Social ’27