8, 7, 6 weeks until… 🚀
State of Social ’26: Friction is less than six weeks away!
Contrarian views. No-holds-barred debates. Unexpected experiences. Unpopular (but undeniably prescient) opinions. Prepare to be rubbed up the right way at SOS26!
🔥 Get stuck in at the Grind Zone. New merch, new experiences, new activations.
🔥 Slip into the Lube Lounge. Sip back, relax, and let the Hunt And Brew coffee and social lube do the work.
🔥 Colenso BBDO’s Rob Campbell. Defeating tech-first, process-driven dogma by thinking, creating and innovating like an artist.
🔥 Australian Wildlife Conservancy’s Sophie Winter. Designing experiences that overcome scepticism and build community.
🔥 Brandable’s Tess Palmyre. Embracing discomfort and different perspectives to create powerful, unforgettable marketing.
🔥 The AFL’s Justin Beavis. Showing you how your brief falling apart can lead to stronger strategies and solutions.
🔥 PR and social media superstar Saira Manns. Turning change and uncertainty into a richer, values-led ‘choose your own adventure’ career.
🔥 Entrepreneur and author Tim Duggan. Harnessing creative tension to achieve better outcomes from conflict.
🔥 Quiip’s Larah Kennedy and Kelly McParlane. Navigating the Reddit conflict zone, with guardrails for engagement, subreddits and more.
🔥 Amplify’s Pamela Obeid. Streamlining how to incorporate creators into your social strategy and, crucially, how to do it.
🔥 Award-winning SEO expert Jes Scholz. Making your social content visible on search, with a performance-boosting SEO checklist.
🔥 Bankwest’s Jamie Kho and James Jeffs. Sharing how they turned the friction of becoming a digital-only bank into a win-win.
And. So. Much. More! Watch out for more announcements soon. And if you haven’t already, grab one of the last discounted All Access tickets – you don’t want to pay full price, do you?
