Larah Kennedy
Quiip
Appearing at State of Social ’24
WORKSHOP
SESSION DETAILS
Managing the Social Media Outrage Economy
In an evolving social media landscape where outrage is capital and algorithms are primed to feed off it, what do you do when your brand or campaign gets caught in the outrage culture wars? What is manufactured outrage? How is it impacting brands on social media? And what can you do to manage and mitigate online toxicity?
Larah is a seasoned community professional specialising in connecting brands with their customers through social media and online community — employing strategic thinking to develop, grow, and scale.
After starting out her career in broadcast media working for Foxtel & SBS, Larah then moved into FMCG, before becoming the Community and Social Media Manager for Michelle Bridges 12 Week Body Transformation.
At Quiip, Larah has worked across a range of industries including government, retail, NFPs, financial services and health with clients such as Australian Ethical Super, Blackmores, VicHealth, Network 10 and Movember.
SESSION DETAILS
Managing the Social Media Outrage Economy
In an evolving social media landscape where outrage is capital and algorithms are primed to feed off it, what do you do when your brand or campaign gets caught in the outrage culture wars? What is manufactured outrage? How is it impacting brands on social media? And what can you do to manage and mitigate online toxicity?
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