Adam Ferrier Thinkerbell
Appearing at 10:25 AM // DAY ONE
Keynote

Adam is one of Australia’s leading creative strategists, and a consumer psychologist.
Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell – where they practices ‘measured magic’ – bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year – the first time one agency has won all three awards.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and ‘Stop Listening to the Customer’ (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years). Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).
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11:10 AM // DAY ONE Jennie Sager
Nextdoor
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3:50 PM // DAY ONE David Ray
Reddit
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9:10 AM // DAY ONE Meg Coffey
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4:35 PM // DAY ONE Tim Duggan
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9:40 AM // DAY ONE Vincenzo Landino
Aftermarq
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2:30 PM // DAY ONE Susannah George
Urban List
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10:15 AM // DAY TWO Myles Pollard
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9:00 AM // DAY TWO Carmen Braidwood
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11:30 AM // DAY TWO Andrés López-Varela
Storyation
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11:30 AM // DAY TWO Dr Kate Raynes-Goldie
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1:30 PM // DAY TWO Mike Drysdale
Dear Storyteller
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2:30 PM // DAY ONE Hayley Boneham
Bonfire
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1:10 PM // DAY ONE Patrick Ashforth
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1:10 PM // DAY ONE Holly Ludeman
Livestock Collective
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1:50 PM // DAY ONE Cory Gale
Tourism Western Australia
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1:10 PM // DAY ONE David Gardiner
DGPR
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1:50 PM // DAY ONE Youngbloods
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1:40 PM // DAY TWO Dan Bradley
Principals
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2:45 PM // DAY TWO Kyra Goodman (US)
Sked Social
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9:00 AM // DAY TWO Thom Davidson
Shot by Thom
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1:30 PM // DAY TWO Erika McInerney
Mac&Ernie
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11:30 AM // DAY TWO Dave Stewart
Bennett
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Online Casey Bryan
Grand Cru Digital
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9:00 AM // DAY TWO Aaron Matthews
Creative Fix
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Brianne Fleming
University of Florida
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10:15 AM // DAY TWO Johari Lanng
Bonfire
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9:00 AM // DAY TWO Robbie Figg
Happiness Co
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Online Jon-Stephen Stansel
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AND MORE…