Adam is one of Australia’s leading creative strategists, and most well-renowned consumer psychologist – fusing psychology and creativity to build brands and change behaviour.
After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner During this time invented a psychological board game ‘The Analyst’, translated into three languages (selling well in Benelux countries).
He then co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies. After selling Naked he had a brief stint as a partner at c&p, taking them to Agency of The Year Grand Prix in 2016. He then created THINKERBELL an agency that practices ‘measured magic’ – bringing together marketing science and hardcore creativity.
Adam’s a regular panelist on TV shows Gruen, Sky, The Project, Switzer and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia’s Next Top Model (don’t ask!), Adam is also author of ‘The Advertising Effect: How to change behaviour (Oxford), recently translated into Mandarin.
Adams won most of the awards in advertising that can be won (it’s a very self-congratulatory industry). Adam also: