Mike Drysdale Dear Storyteller
Appearing at 1:30 PM // DAY TWO
Workshop

Mike Drysdale is Dear Storyteller’s General Manager and the driving force behind the agency’s branded entertainment philosophy. This means that he spends half of his time studying what makes brands remarkable. The other half is spent turning big ideas into iconic stories that customers actually seek out, instead of waiting to skip. His ability to chameleon between the left and right side of his brain a) should be studied and b) is the reason why Mike is involved in almost every piece of work that passes through the agency.
Mike’s thoughts on advertising have been published in the likes of B&T, Mumbrella, Campaign Brief, SMPerth, 7 and 9 news, the ABC and on 6PR. Some clients from the highlight reel: Mineral Resources, RAC, Finbar, Crown, and Rottnest Island.
“I believe that stories, creativity, and art hold a unique ability to make us feel alive. And when our lives are reflected in stories, they have the power to make us feel less alone.”
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11:10 AM // DAY ONE Jennie Sager
Nextdoor
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3:50 PM // DAY ONE David Ray
Reddit
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9:10 AM // DAY ONE Meg Coffey
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10:15 AM // DAY TWO Myles Pollard
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2:20 PM // DAY ONE Susannah George
Urban List
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11:30 AM // DAY TWO Andrés López-Varela
Storyation
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9:00 AM // DAY TWO Carmen Braidwood
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1:40 PM // DAY ONE Hayley Boneham
Bonfire
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1:00 PM // DAY ONE Patrick Ashforth
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2:45 PM // DAY ONE Cory Gale
Tourism Western Australia
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2:40 PM // DAY ONE David Gardiner
DGPR
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1:50 PM // DAY ONE Youngbloods
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2:45 PM // DAY TWO Kyra Goodman (US)
Sked Social
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9:00 AM // DAY TWO Thom Davidson
Shot by Thom
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1:30 PM // DAY TWO Erika McInerney
Mac&Ernie
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9:00 AM // DAY TWO Aaron Matthews
Creative Fix
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10:15 AM // DAY TWO Johari Lanng
Bonfire
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Online Casey Bryan
Grand Cru Digital
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DETAILS RELEASED SOON
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AND MORE…