MIKE DRYSDALE Dear Storyteller

Appearing at 9:30 AM // DAY TWO
Workshop

Mike Drysdale is Dear Storyteller’s General Manager and the driving force behind the agency’s branded entertainment philosophy. This means that he spends half of his time studying what makes brands remarkable. The other half is spent turning big ideas into iconic stories that customers actually seek out, instead of waiting to skip. His ability to chameleon between the left and right side of his brain a) should be studied and b) is the reason why Mike is involved in almost every piece of work that passes through the agency.

Mike’s thoughts on advertising have been published in the likes of B&T, Mumbrella, Campaign Brief, SM Perth, and on 6PR. Some clients from the highlight reel: Mineral Resources, RAC, Finbar, Crown, and Rottnest Island.

“I believe that stories, creativity, and art hold a unique ability to make us feel alive. And when our lives are reflected in stories, they have the power to make us feel less alone.”