Andrés López-Varela

Andrés is the General Manager at Storyation, one of Australia’s best-regarded content agencies, and a senior marketing leader who has developed strategies and content targeting audiences in Australia and around the world.

With more than 15 years experience in marketing, content, strategy and management roles, Andrés manages all of Storyation’s content and strategy work, heading a team of content leads and producers, strategists and editorial experts to create incisive and effective work for clients across industries like travel and tourism, financial services, healthcare and wellness, technology, property and more.

He also led the content program for Tourism Australia from 2014 to 2017 where he revamped the tourism body’s content. As well as discovering an unexpected love of wombats, he evolved the way Tourism Australia tackled content by combining a data-led, consumer-first approach with an editorial style of content creation. During his time, Australia.com was named among the 25 best tourism websites in the world by the good people at travel industry publisher Skift.

When he’s not putting his high-school debating skills to use leading workshops for clients, he’s probably making or eating baked goods or being a proud cat-dad to Oliver and Moxie, the latter of whom can lay claim to being named ‘The 2018 Face of Mosman Vet’.