Marque Kabbaz

Marque (pronounced “Mark’) has over two decades’ experience as a strategy and business design lead, transforming some of Australia’s largest organisations. His mission is to redefine the way that design and strategy converge to become valued as core business processes.

He is a published thought-leader, and regularly contributes to the design and delivery of University curricula, with a focus on Strategic Design and Service Design. Working across all sectors, he’s used design thinking, agile methodologies, behavioural economics, and business design to improve products, services, experiences, and results.

Most recently, Marque led the Strategic Design and Business Transformation practice for Merkle (dentsu), responsible for large scale transformations for Qantas, KPMG, and Toyota Financial Services. Prior to that, he established the Service Design practice for Capgemini across Australia, going on to lead the brand expansion strategy from head office in Paris.

He has a well-established and successful history in startup and scale up, with a focus on social impact. He started his career in the creative industry, firstly in the visual effects industry, and then in advertising as an art director, copywriter, and eventually creative group head at Leo Burnett, leading the largest account in the agency.

A system thinker with a strong conceptual mind, his skill set also encompasses CX transformation, business scaling, innovation at scale, and more. He’s insatiably curious and a bit of a tech geek. He has a degree in Behavioural Psychology, is people-focused, and makes a damn fine martini. People who have worked with, and for him, tend to do so again and again.

He has a satirical sense of humour and loves a good single malt whiskey.