MARTIN LANE Cannabiz
Appearing at State of Social '21
Breakout Session via Livestream

Martin is the co-founder and chief growth officer of cannabiz.com.au, a media platform dedicated to the growth of Australia’s legal cannabis industry.
A publishing entrepreneur with more than 25 years’ experience in consumer and B2B publishing, prior to launching Cannabiz in 2020 he was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella from 2008 to 2020, growing the business to $10m in revenue and overseeing its sale to Diversified Communications in 2017.
He launched online travel trade brand Travolution in the UK and the Adventure & Backpacker Industry Conference, Golden Backpack Awards and Independent Travel Exchange events in Australia.
Martin started his career as a consumer and B2B journalist in London before moving into commercial publishing roles in Australia in 2005.
He is a former board member of Publishers Australia and the Australian Interactive Media Industry Association.
Today, alongside his role with Cannabiz, he helps media owners and event companies diversify their product range, monetise content and build engagement. He is a coach and mentor to owners and senior leaders and helps prepare businesses for capital raising or sale.
Martin is passionate about supporting Australia’s growth in the global legal cannabis market.
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9:10 AM // DAY ONE Meg Coffey
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9:00 AM // DAY TWO Carmen Braidwood
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11:30 AM // DAY TWO Andrés López-Varela
Storyation
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1:30 PM // DAY TWO Mike Drysdale
Dear Storyteller
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1:10 PM // DAY ONE David Gardiner
DGPR
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AND MORE…
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State of Social '21 RACHEL CORBETT
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State of Social '21 ADRIAN MOLINA
Aviation Gin
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State of Social '21 RAE JOHNSTON
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State of Social '21 ZOE SCAMAN
Bodacious
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State of Social '21 SUZIE SHAW
We Are Social
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State of Social '21 SMILJKA DIMITRIJEVIC
303 MullenLowe
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State of Social '21 CAROL McCRACKEN
Willie Creek Pearls
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State of Social '21 ANNE SHEA
Up
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State of Social '21 BARRY WALKER
Wunderman Thompson
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State of Social '21 MICHAEL WRETHAM
Match & Wood
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10:45 AM // DAY TWO BETHANIE BLANCHARD
Carat
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State of Social '21 GARRY DEAN
Nova 93.7
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State of Social '21 CHRIS FREEL
UnLtd
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State of Social '21 KRISTINE HODGSON
Bennett + Co
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State of Social '20 & '21 ZACH KANGELARIS
Ranieri & Co
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State of Social '19 & '21 KIM MCKAY
KlickX
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State of Social '20 & '21 GABE MACH
Bonfire
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State of Social '21 BEN DE JONGE
The Cut
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State of Social '21 SCOTT SANDERS
The Cut
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State of Social '21 ANDY WRIGHT
Streamtime
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State of Social '21 CHRISTINA GARNETT
Hubspot
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State of Social '20 & '21 ALEXA HEINRICH
St. Petersburg College