CAROL McCRACKEN Willie Creek Pearls
Appearing at State of Social '21
Breakout Session

Having thrived in the ever-changing travel and tourism industry for over 30 years, Carol McCracken knows how to think on her feet! Hailing from the UK, Carol managed the expansive task of logistics at Heathrow Airport for Qantas Airways having fallen in love with Australia and finally immigrated to Perth in 2007.
Carol is a strategic marketer with a dynamic approach, always dedicated to developing innovative ideas and driving results. She is highly regarded and well known for her positive energy and passion for brand marketing.
As the current Head of Marketing & Communications for Willie Creek Pearls, a multifaceted business operating in six industries including 8 locations in Perth and Broome, Carol is responsible for strategy and brand management across all channels and media platforms.
Willie Creek Pearls is a Western Australian family business, celebrating over 30 years of service excellence. We sustainably produce the best pearls in the world: Australian South Sea Pearls. Predominately a retail business driven by tourism, we operate in six industries: tourism, retail, hospitality, commercial pearling, jewellery and manufacture.
We educate, entertain and engage with thousands of visitors each year on our multi award-winning tours in Broome and Perth. These include our Willie Creek Pearl Farm Tour, Pearl Luggers Tour, Helicopter flights, Live Pearl Harvests and much more. We offer the complete pearl experience, from shell to showroom, where we inspire guests to uncover the history, mystery and story of the Pearling industry. We are The Pearl of Western Australia.
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9:10 AM // DAY ONE Meg Coffey
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11:30 AM // DAY TWO Andrés López-Varela
Storyation
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9:00 AM // DAY TWO Carmen Braidwood
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1:30 PM // DAY TWO Mike Drysdale
Dear Storyteller
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2:40 PM // DAY ONE David Gardiner
DGPR
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AND MORE…
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State of Social '21 RACHEL CORBETT
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State of Social '21 ADRIAN MOLINA
Aviation Gin
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State of Social '21 RAE JOHNSTON
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State of Social '21 ZOE SCAMAN
Bodacious
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State of Social '21 SUZIE SHAW
We Are Social
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State of Social '21 SMILJKA DIMITRIJEVIC
303 MullenLowe
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State of Social '21 MARTIN LANE
Cannabiz
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State of Social '21 ANNE SHEA
Up
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2:40 PM // DAY ONE DAVE STEWART
Bennett + Co
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State of Social '21 BARRY WALKER
Wunderman Thompson
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State of Social '21 MICHAEL WRETHAM
Match & Wood
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10:45 AM // DAY TWO BETHANIE BLANCHARD
Carat
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State of Social '21 GARRY DEAN
Nova 93.7
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State of Social '21 CHRIS FREEL
UnLtd
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State of Social '21 KRISTINE HODGSON
Bennett + Co
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State of Social '20 & '21 ZACH KANGELARIS
Ranieri & Co
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State of Social '19 & '21 KIM MCKAY
KlickX
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State of Social '20 & '21 GABE MACH
Bonfire
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State of Social '21 BEN DE JONGE
The Cut
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State of Social '21 SCOTT SANDERS
The Cut
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State of Social '21 ANDY WRIGHT
Streamtime
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State of Social '21 CHRISTINA GARNETT
Hubspot
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State of Social '20 & '21 ALEXA HEINRICH
St. Petersburg College