CAROL McCRACKEN Willie Creek Pearls

Appearing at 1:30 PM // DAY ONE
Breakout Session

A dynamic leader with over 30 years experience in the travel & tourism industry. Having gained a wealth of knowledge & expertise in strategic direction, business development, sales and marketing, I specialise in service excellence and revenue growth.

Willie Creek Pearls is a Western Australian family owned & operated business having celebrated 30 years of excellence in 2019. Sustainably producing the best pearls in the world: Australian South Sea Cultured Pearls. As a retail business driven by tourism, we offer complete pearl experiences from shell to showroom, in both Perth and Broome. Educating and inspiring thousands of visitors a year, uncovering the history, mystery and story of the Pearling industry. These include our Willie Creek Pearl Farm Tour, Pearl Luggers Tour, Helicopter flights, Live Pearl Harvests and much more. It is these award-winning combinations that allow Willie Creek Pearls to be The Pearl of Western Australia.