
| Format | Workshop |
| On stage | SOS21 |
Gabe Mach
Bonfire
Gabe Mach is the Digital Advertising Manager for Bonfire – an award-winning digital performance agency that counts Water Corporation, St John WA and REIWA amongst its clients.
He has won many accolades including Top 25 Analytics Leaders in Australia (2019) by the Institute of Analytics Professionals of Australia (IAPA) and Australian Marketing Institute’s (AMI) WA Future Leader of the Year (2018).
His role at Bonfire is leading the digital advertising team, delivering successful campaigns that have contributed to Bonfire’s accolades including Campaign Brief WA’s 2021 “Best of Year for Use of Data”, and AMI’s “2020 WA Marketing Agency of the Year”.
He is a regular guest lecturer for Edith Cowan University (ECU) and the Association for Data-driven Marketing and Advertising (ADMA) and sits on ECU’s Marketing Consultation Committee.
The session
Data-driven marketing
Sponsored by Bonfire
Every appearance

Gabe Mach on stage · SOS20
Same stage. Different chaos.
Kristine Hodgson
Workshop
Adrian Molina
Keynote · USA
Anne Shea
Breakout Session
Alexa Heinrich
State of Social ’27
24 & 25 August 2027 · Optus Stadium, Perth



