GARRY DEAN

Nova 93.7

Appearing at State of Social ’21

Workshop

GARRY DEAN

Garry Dean has been pushing the sound barrier as an audio creative at various Radio Stations around Perth for over a decade. He is currently Group Manager of Creative Services @ NOVA Entertainment. He firmly believes audio is both a visual & interactive medium, and the commercial break is a playground.

As a multi award-winning writer and director his passion is listener focussed advertising that is impossible to ignore and hard to forget. A keen understanding of audience psychology fuels his pursuit of comedy and music based ads on the airwaves. Driving trains through the middle of commercials, re-programming vibrators to play Xxxmas songs, and burying dead bodies in Ads are just a sample of the edgy ideas that have won international acclaim at awards shows including London International Awards and New York Festival.

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