Dave Earley

Head of Audience Development

Guardian Australia

Appearing at State of Social ’23

Workshop

SESSION DETAILS

Growing audiences with trust, real-time data and affinity in a post-truth world
With real-world examples from his work at Guardian Australia, Dave Earley will speak about how an ethical, progressive, independent media company approaches audience growth. In the session you’ll learn how the Guardian’s world-leading editorial analytics platform works and informs decisions, hear about unique measures of audience engagement, the evolution of attention time as a metric, and what the rapidly changing social media landscape means for publishers on TikTok or off Twitter.

Dave Earley has been at the forefront of media innovation in Australia for nearly two decades, during which time he has gone from a pioneer in social media and mobile journalism to holding senior audience and digital editor roles across print, online and broadcast media.

Joining Guardian Australia in 2014, he has spent the last nine years ensuring the Guardian’s quality content reaches the widest possible audience across all platforms. Using his years of expertise in audience development and the Guardian’s world class in-house editorial analytics platform, Dave deepens engagement with readers by keeping the newsroom informed about how to best connect every piece of content with the right audience. Since its launch 10 years ago, Guardian Australia has grown to be one of the most visited online news destinations, read by more Australians online than any print newspaper website in the country.

As a leading voice in the industry, Dave has been a writer, speaker and commentator on audience engagement, development and the future of journalism.