Liana Rossi

Liana Rossi is surprisingly professional. 

As Head of Culture and Influence at Ogilvy PR Australia, her role is both creative and strategic, focusing on giving brands meaningful roles within culture and to their audience, with an earned media or social lens. 

Elsewhere you’ll find her writing about Endometriosis, contributing interviews for Semi Permanent’s annual book, or being colourful on the ABC’s Gruen.

Over the last decade, Liana’s roles have included Head of Content at Mona—where she led social media and content through marketing Mona’s array of offerings; Social Director with Revolver/Will O’Rourke—recreating fan favourites at ComicCon, and in social creative roles for the likes of DDB, R/GA and We Are Social working on brands including Vivid, Google, Sydney.com, the Sydney Opera House and Samsung.

In her spare time, Liana is a passionate advocate for—and consumer of—the arts in all their forms and sits on the board of Art Month Sydney.