Josh Gurgiel

POLY

Appearing at State of Social ’23

Workshop

SESSION DETAILS

The 4th Screen: How to Maximise Content Efficiencies in a Multichannel World
Cutting through in our multichannel world is hard. Providing a seamless brand experience across all those channels and digital marketing platforms is even harder. ‘Tell us something we don’t know!’ we hear you say. Well, Josh Gurgiel is going to do just that. Josh’s practical workshop on Day Two of SOS23 is unmissable for anyone who wants to maximise cut-through and ROI. And with so many channels competing for our customers’ eyeballs and ears, hearts and minds, that’s everyone, right?

Having made his conservative parents proud by studying law and working as a commercial lawyer for two and a half years, Josh decided to abandon that goodwill and start again in the dynamic world of advertising. Working as a passionate media planner at global agencies, OMD and Carat, Josh worked primarily across Roadshow Films and then Disney, helping break box office records for some of history’s biggest film franchises including The Hunger Games, Star Wars and Pride & Prejudice & Zombies.

But his obsessive engagement with Outdoor advertising (making him a hazard to anyone on the road) saw him harness this obsession and move to oOh!media where he headed up the Strategic Client Solutions team, helping the sales team smash sales targets for over four years through keen data-led strategic thinking. Josh returned ‘agency-side’ as Head Media Thinker at Thinkerbell, spending a year developing the agency’s market-facing media product as well as embedding these capabilities within the wider agency offering, leading and securing major pitch wins based on this ‘joined-up model’.

But the allure of the creative possibilities of Out-of-Home was too strong, seeing Josh return as Head of Strategy, and more recently, Head of Creative for POLY – oOh!media’s content and creative innovation hub – where he gets to channel all of his enthusiasm (read: hyper-activity) into helping brands capture maximum attention on the move. His parents couldn’t be prouder.