Mel Ho
Head of Content
LadBible
Appearing at State of Social ’23
Workshop
SESSION DETAILS
More LAD, Less Ad
What would you give to cut through and connect with the social generation like LADbible? Well you only need to give Mel an hour of your time and your undivided attention and you’ll learn how your branded content should work in the social space, how to create strong branded content that connects authentically and unlock your storytelling as a publisher.
Mel is currently Head of Content at LADbible Australia; managing multi-disciplinary teams across editorial, social, video, production and creative strategy.
Mel and her team have achieved phenomenal editorial and social success since launching in 2019; and to date, LADbible Australia is ranked #1 in Facebook views and #2 in Facebook engagements in the world.
Mel is based in Sydney, Australia; and over the last decade, Mel has worked for major digital media publishers including The LifeStyle Group, Yahoo! and Allure Media.
SESSION DETAILS
More LAD, Less Ad
What would you give to cut through and connect with the social generation like LADbible? Well you only need to give Mel an hour of your time and your undivided attention and you’ll learn how your branded content should work in the social space, how to create strong branded content that connects authentically and unlock your storytelling as a publisher.
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