Breakout Session
Patrick Blacker
Blacker Media
Patrick Blacker is the founder of the Blacker Media group, with 2 agencies – Blacker Media and BM Political under it’s umbrella. Patrick launched his first agency at age 16, focusing on content creation, social media management and brand advisory and now works with clients including multinational brands, major events, political campaigns as well as small to medium enterprise to enhance their digital footprint through utilising the latest trends and tactics, and combining it with content that speaks to the audience it’s targeting.
Patrick has a particular interest in Gen Z consumers, and how corporations can better engage with them.
The details · SOS23
How Gen Z is changing the face of social media for brands
| Format | Breakout Session |
| Day | Tuesday 22 August |
| Time | 2.30 to 3.10pm |
| Room | RVR1 |
| Recap | SOS23 archive |
About the session
Generation Z is now one of the world’s largest consumer demographics. They’ve grown up with social. They’re pumping billions into the global economy. And they’re not really into your Gen Y and Gen X marketing strategies.
Patrick Blacker on stage · SOS23
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