Patrick Blacker
Blacker Media
Appearing at State of Social ’23
Breakout Session
SESSION DETAILS
How Gen Z are changing the face of Social Media for Brands
Generation Z is now one of the world’s largest consumer demographics. They’ve grown up with social. They’re pumping billions into the global economy. And they’re not really into your Gen Y and Gen X marketing strategies. Lucky for you, our Gen Z engagement expert is going to break down how Gen Z thinks and feels about marketing (and how you can improve your Gen Z strategies).
Patrick Blacker is the founder of the Blacker Media group, with 2 agencies – Blacker Media and BM Political under it’s umbrella. Patrick launched his first agency at age 16, focusing on content creation, social media management and brand advisory and now works with clients including multinational brands, major events, political campaigns as well as small to medium enterprise to enhance their digital footprint through utilising the latest trends and tactics, and combining it with content that speaks to the audience it’s targeting.
Patrick has a particular interest in Gen Z consumers, and how corporations can better engage with them.
SESSION DETAILS
How Gen Z are changing the face of Social Media for Brands
Generation Z is now one of the world’s largest consumer demographics. They’ve grown up with social. They’re pumping billions into the global economy. And they’re not really into your Gen Y and Gen X marketing strategies. Lucky for you, our Gen Z engagement expert is going to break down how Gen Z thinks and feels about marketing (and how you can improve your Gen Z strategies).
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