Nathan Jones

Mood Institute

Appearing at State of Social ’23

Workshop

SESSION DETAILS

Nathan’s practical workshop on Day Two of SOS23 is a must-see for anyone who wants to connect – really connect – with customers. So that’s you. From the groundbreaking Colour-Emotion Brand Archetypes (CEBA) tool to elevating your emotional marketing, copywriting and intelligence skills, his immersive session will equip you to harness emotion and colour to supercharge your brand strategy.

Nathan Jones is an emotion researcher, TEDx speaker, and director of the Mood Institute.

Formerly one of Australia’s most prominent voiceover artists, Nathan was the guy who told you “the burgers are better at Hungry Jack’s” and helped shape the brand identities of Nickelodeon, MTV, and Channel Eleven.

After winning the Australian eChallenge Social Entrepreneurship Award in 2019, Nathan has been commercialising his research through a PhD in Emotion Science at the University of Adelaide. He has presented his findings at the World Congress on Positive Psychology, Mumbrella360, the QUT Leadership Coaching Conference, and the University of Southern California. His insights have also been featured in the Sydney Morning Herald, The Daily Telegraph, Sky News Breakfast, ABC Radio, and The Age.

Currently, Nathan is sharing his innovative approach to emotional well-being through organisational training and one-on-one coaching.