Smiljka Dimitrijevic

Appearing at State of Social ’21, ’22 & ’23

Workshop

SESSION DETAILS

Upsydowntown – a place where it’s possible to create value at no extra cost
In a recent interview, the founder of Uncommon, Nils Leonard, called out that not everyone wants to stand out. In fact, most companies want to blend in. This session is for that majority. The organisations who see no upside in doing things differently. Who feel safer making data-based decisions to drive efficiencies and cut costs, than creating space to build value.

We will delve into behavioural science ‘tricks’ which allow us to leverage predictably irrational human behaviour to our advantage. At no extra cost. If you are comfortable using ChatGPT to write your reports, emails and website copy, come on down.

Smiljka is a naturally strategic thinker with a background in marketing and a passion for the creative world of advertising. She was a brand custodian and senior-level marketer for 10 years in London, working across a number of industries including the arts, media, events, trend forecasting and property development. In that time she has successfully taken new products to market; and restructured, repositioned and rebranded established products to deliver strong, long-term growth.

The allure of being able to influence thinking and company culture at the highest level of organisations took her across to the agency side in 2015, where she trained in LEGO® SERIOUS PLAY® and learned to apply its rigorous process to help clients craft strategy, develop new products, improve communication and build better functioning teams. Smiljka moved back to her hometown, Perth, in 2017 where she joined the world of advertising as a Senior Strategic Planner.

Over the years, Smiljka has worked with the likes of Lotterywest, Telethon Kids Institute, Water Corporation, Curtin University, HBF, Alinta, BGC; and internationally with UBS, Marks & Spencer, Guardian Media, University College London, Coca-Cola Amatil; and a host of SMEs, start-ups and incubators.

Smiljka has recently stepped out of the world of advertising and marketing to focus on applying behavioural science to benefit organisations and communities in more ways than one.