Kelly-Ann Bunney

Marketing Manager

Margaret River Beer Co.

Appearing at State of Social ’23

Breakout Session

SESSION DETAILS

Crafting Uniqueness: Differentiating in a Crowded Brewery Market
Join us for a frothy discussion on finding success in a crowded brewery market. You’ll get to hear from industry trailblazers as they discuss their unique strategies, challenges they’ve overcome, and tips to make your mark in a saturated market. This is your opportunity to learn how to carve out a unique space, build a strong brand, and resonate with your audience, no matter how crowded the marketplace. Whether you’re in the brewery business, or any industry facing stiff competition, this session is sure to leave you with valuable insights and practical strategies for standing out from the crowd.

Kelly has lived and breathed marketing for the past 20 years. With a career that has seen her work for some big names in the business world, such as Ernst and Young and Bendigo and Adelaide Bank, as well as running an independent marketing agency, Kelly brings a wealth of experience to every project she takes on.

She has called the South West home for the past 5 years, after relocating by the sea with her family in late 2018.

Over this time, she wrapped up her 15 years employment with Bendigo and Adelaide Bank, seeking opportunities to support small to medium sized businesses and get her hands a little more dirty in the small business marketing world. Since then, she has continued to build her own side hustle whilst also managing the marketing of one of the South West’s leading breweries, Margaret River Brewhouse. Kelly stepped into the role with a big challenge ahead, rolling out a new brand story and developing a clear and effective marketing strategy to launch the brewery’s new direction and venture.

Kelly is inspired by working with local businesses and is passionate about finding the perfect marketing strategy that aligns with a company’s future direction and goals.