Johari Lanng

Bonfire

Appearing at State of Social ’23

Workshop

SESSION DETAILS

All the performance signals are there. Find them with GA4.
Google Analytics 4 is pretty cool. It’s packed with insights and signals that can boost your KPIs and conversions. You just need to know how to find, interpret and use them. Enter Johari Lanng, Bonfire’s Performance Analytics Product Lead, to help you unlock the huge potential of GA4.

Johari is a digital performance analyst and the Product Lead for Performance Analytics at Bonfire, WA’s leading digital performance agency.

With more than 20 years of designing, building, and enhancing online experiences, Johari has been bringing design sensibilities together with real-world data to create solutions sympathetic to both business and end-user goals.

With experience spread across a wide range of business types, including major local and national corporate brands, Johari has extensive awareness of the hurdles and technical blind spots that businesses face when trying to connect with their customers in the digital space.

In his spare time, Johari works with several local, community non-profit organisations, helping them keep up with today’s online landscape.