SOS24

Part skill, part magic.

Michael Corcoran opened, Dave Jorgenson closed, and everything in between was about the blend: technical skill and imaginative thinking, combined into marketing that resonates and converts. Every year gets called the best yet, but this one felt like magic, right down to Cam’s mural turning the theme into a magic act. The Alchemists, a limited series podcast recorded live at SOS24, is wherever you get your podcasts, or on the Podcast page.

Theme	Alchemy
Speakers	Meet them
Program	Two days
Photos	See them
Film	Watch it
Podcast	The Alchemists
Insights	Read them
Edition	Seventh

On film

Previously on State of Social.

The speakers

Who spoke at SOS24.

Will Bal
Bonfire
Breakout Session
Richard Berney
Berlin
Paula Bloodworth
Keynote
Jeremy Burge
Dr Georgie Carroll
Meg Coffey
Founder
Michael Corcoran
Frankly
Keynote
Taleesha Elder
BENNETT
Breakout Session
Tom Goodwin
Keynote
Josh Gurgiel
POLY
Lia Haberman
Keynote
Lily Hoffmann
South Australian Tourism Commission
Emma Hollins
Synergy
Breakout Session
Dave Jorgenson
Washington Post
Keynote
Larah Kennedy
Quiip
Deep Dive
Ken Leung
Imran Masood
DoubleVerify
Breakout Session
Scotty McDonald
Australian Broadcasting Corporation
Julian Pace
Happiness Co
Deep Dive
Tess Palmyre
Brandable
Breakout Session
Joel Pember
Juicebox
Breakout Session
Nia Pericles
White Spark Pictures
Breakout Session
Bec Smith
Sea to Summit
Breakout Session
David Stewart
Jackson Macdonald
Deep Dive
Georgia Tappy
Deep Dive
Josh Taylor
The Guardian
Breakout Session
James Whatley
Keynote
Ashara Wills

The program

Session by session.

Tuesday 27 August

9.40 to 10.20am

Be on social without being on social

Michael Corcoran

10.30 to 11.10am

Why the smartest thing we can all do is be stupid

Paula Bloodworth

11.20am to 12pm

How to create true alchemy between brands and gaming

James Whatley

1.10 to 1.40pm

Your choice of three

RVR1

The criticality of meaningful connections

Joel Pember

RVR2

Culture or creativity: what comes first? Live podcast

Paula Bloodworth, Ken Leung, Richard Berney

RVR3

Anatomy of an idea

Nia Pericles

1.50 to 2.20pm

Your choice of three

RVR1

Why transparency matters: protection and performance in social environments

Imran Masood

RVR2

From clickbait to critical thinking: media literacy for a digital future

Taleesha Elder, Larah Kennedy, Meg Coffey

RVR3

Don’t despair, small budgets can unlock big ideas!

Bec Smith

2.30 to 3.10pm

Your choice of two

RVR1

The alchemy of experience design: turning customer insight into memorable moments to build trusted brands

Emma Hollins

RVR2

The blank phone and social media account experiment

Josh Taylor

4 to 4.40pm

What will digital marketing gold look like in the future?

Tom Goodwin

4.50 to 5.30pm

A ‘social first’ state of mind

Lia Haberman

Wednesday 28 August

9 to 10am

Your choice of two

RVR1

What’s old is new again: how to speak to Gen Z through organic social media

Georgia Tappy

RVR2

Self-care, burnout and the busy mind

Julian Pace

10.15 to 11.15am

Your choice of three

RVR1

Managing the social media outrage economy

Larah Kennedy

RVR2

Playful is powerful

Richard Berney

RVR3

From diversity angst to brand magic: the messy business of inclusion

Tess Palmyre

11.30am to 12.30pm

Your choice of three

RVR1

So you want a viral video strategy? It starts with…

Lily Hoffmann

RVR2

A social media law update

David Stewart

RVR3

Universal fan engagement: lessons from fandom to power social community cultivation

Dr Georgie Carroll

1.30 to 2.30pm

Your choice of three

RVR1

20% less traffic: how AI answers will change your search marketing strategy

Will Bal

RVR2

Give us your faking attention: the rise and faux of fake OOH

Josh Gurgiel

RVR3

The alchemy of branding

Ken Leung

2.45 to 3.45pm

Your choice of three

RVR1

Unlock the LGBTIQA+ golden pot at the end of the rainbow

Ashara Wills

RVR2

Tales from the world of the emoji overlords

Jeremy Burge

RVR3

Teach me something and be real with me

Scotty McDonald

4.20 to 5pm

The TikTok honeymoon is over (and that’s a good thing)

Dave Jorgenson

Photos

Find yourself at #StateofSocial24.

On the wall

The mural.

Alchemy, magic meets mastery. Cam turned the SOS24 theme into a magic act, with a card trick at its centre and fire, a dove, a rabbit and a flight of knives around it.

By Cameron Jones