Imran Masood
VP/Country Manager ANZ
DoubleVerify
Appearing at DAY ONE
Breakout Session
SESSION DETAILS
Why Transparency Matters: Protection and Performance in Social Environments
Ensure you get maximum bang for your digital marketing and media bucks. Learn how to manage shifting consumer expectations, brand reputation, privacy regulations and misinformation/disinformation. And find out why verification and standardised measurement and transparency standards hold the key to more effective digital and social marketing.
Imran is a commercial leader with over 17 years experience across Agency Holding Groups, Ad Technology, Programmatic Advertising, TV & Digital sales,TV & Film Production and Branded Content. His experience across multiple sectors within the industry has provided clients with an excellent cross-functional understanding of media businesses and emerging technology.
Imran is well-versed in the area of 3rd party technologies such Brand Safety, Ad fraud, Viewability, Ad-serving, DCO, Programmatic.
Apart from his day job, Imran is also an avid runner, cricket and rugby fanatic, foodie in training and father of 2 beautiful young boys… so feel free to either send him a question on tech or the best spots to check out in Sydney!
SESSION DETAILS
Why Transparency Matters: Protection and Performance in Social Environments
Ensure you get maximum bang for your digital marketing and media bucks. Learn how to manage shifting consumer expectations, brand reputation, privacy regulations and misinformation/disinformation. And find out why verification and standardised measurement and transparency standards hold the key to more effective digital and social marketing.
Check out the other speakers
NEWSLETTER
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘24 as soon as details are released?
"*" indicates required fields
