Insights from State of Social

Zoe Scaman, the founder of Bodacious, a UK-based strategy studio, joined State of Social ‘21 via Zoom with an eye-opening keynote presentation on building strong communities and fandom.   

Whether it’s gaming, social commerce, TikTok, YouTube, social audio, social buzz, and more, Suzie’s incredible keynote at State of Social ‘21 covered just about every new social trend that has emerged over the last few years. 

Having Rachel Corbett at State of Social ‘21 was an absolute treat, as NOVA Entertainment’s Head of Podcasts and Digital Content shared an enlightening keynote presentation on everything that is podcasting. 

Adrian Molina from Aviation Gin called in via Zoom to shed some light on what it’s like to work with such a massive celebrity and how to harness that level of influence.

There’s no formula for guaranteed digital-content success, but podcasting pioneer and digital content dynamo Rachel Corbett is coming to State of Social ’21 with the next best thing.

Intellectual property (IP) law is a minefield, especially when it comes to social media. So, find out where the mines are. Join Kristine Hodgson’s social media IP workshop at State of Social ’21.

Founder of UK-based strategy studio Bodacious, Zoe is a brand-planning, entertainment-strategy, digital-comms, product-development, business-strategy and innovation renaissance woman.

The world’s brightest digital-marketing brains? Tick. Killer keynotes? Tick. Blistering breakout sessions? Tick. Wicked workshops? Tick. An experiential extravaganza? Tick, tick, tick.

Did you know, over half the people in our industry show signs of mental ill-health? That’s a lot of people. People you know. What can we do about it? Never Not Creative’s Andy Wright and UnLtd’s Chris Freel will explain at State of Social ’21.

The medicinal cannabis industry is evolving. Fast. And it’s revealing new consumer attitudes and behaviours you need to know about. Cannabiz’s Martin Lane will explain all at State of Social ’21.

There’s no silver bullet for improving campaign conversions, but Match & Wood’s Michael Wretham has a rolled-gold breakout at State of Social ’21 that’ll transform your conversion game.

How can you use PR to complement your digital marketing? How can social make PR campaigns more effective? Find out from PR VIP David Gardiner at State of Social ’21.

If the idea of getting inside your customers’ heads in seconds sounds good, then visionary audio ad-maker Garry Dean’s workshop at State of Social ’21 will be music to your ears.

Unless you start with your business problem, you can’t plan and create a campaign that solves it. How do you do that? Find out at #StateofSocial21 from master of master planning Barry Walker.

UX. CX. It’s all about the X-factor. And Kim McKay is coming to State of Social ’21 to help you create a guest experience map (GEM) that transforms your brand’s impact and influence.

One post might not convert your audiences (or content-marketing doubters). But a content journey will. Storyation’s Andrés López-Varela is coming to SOS 21 to help you workshop yours.

They say a marketing campaign is only ever as good as the brief. And ‘they’ are right. So, grab your SOS 21 ticket and get the ultimate brief on how to write the ultimate brief from 303 MullenLowe’s Smiljka Dimitrijevic.

With so many online stores vying for customers’ dollars, how do you create an eCommerce website that cuts through and converts browsers into buyers?