Day One at State of Social ’20 is a mine of digital and social marketing strategy gold. Day Two digs even deeper, with four workshops that will put a diamond-tipped point on your strategic acumen. 

Choose from workshops with Bonfire’s Gabe Mach, former Facebooker Gavin Carver, social strategy swami Meg Coffey and Perth’s Dogs’ Refuge Home (yes, the Dogs’ Refuge Home).


Morning Workshop #2: Think, imagine, and create a plan for Dogs’ Refuge Home

Possibly the most pawfect workshop ever! You get to exercise your strategic thinking skills, pick up tips and learn from experts and your peers alike, all while helping the wonderful team at the Dogs’ Refuge Home raise funds and their profile and save even more homeless pups.

Pick the Think, imagine, and create a plan for Dogs’ Refuge Home workshop, join a team, develop a grrreat new digital strategy and present it to the Dogs’ Refuge Home team.

“We’re always looking to raise our digital marketing game. And as a marketing professional, I can’t wait to share the strategic lessons we’ve learned. It’s going to be a fantastic brainstorming and learning experience for everyone.”


Afternoon Workshop #2: Tell better stories with less effort with Meg Coffey

Good stories sell. The best stories take people on a journey to brand loyalty. Easier said than done, but social media strategist Meg Coffey’s Tell better stories with less effort masterclass takes the hard work and guesswork out of creating and implementing a kick-ass content strategy.

Learn how to maximise content marketing ROI, minimise your workload and create content that converts content-consumers into paying customers and brand champions.


Find out more about Day Two (a.k.a. Workshop Day) and our value-packed program (with a host of free extras for Two Day ticketholders). But hurry! To join the digital marketing world’s movers, shakers and strategy-makers at Optus Stadium on 24 and 25 November, you need to book NOW!


Make me a strategic smarty pants!