Well, aside from State of Social ’21, Australia’s sunniest capital and largest state boast a vibrant multicultural inner-city heart, picture-perfect beaches, Indian Ocean sunsets, world-class wine regions, the world’s largest fringing reef, epic surfing, outback adventure… we could go on.

Why host State of Social in Perth? Why not?!

Perth. Is. Buzzing. In just ten years, Perth’s population has rocketed from 1.6 million to 2.14 million. From a mining town and cultural backwater, Perth has grown to become a diverse, multicultural capital, making the most of its Asian time zone location to become a hive of start-up activity.

But if you’ve never been to Perth before and you’re still on the fence, there are even more reasons to book your State of Social ticket and organise a trip to Australia’s wild west.


Burswood and the Swan River foreshore

Hosting State of Social ’21 on 24 and 25 August, Optus Stadium is officially the world’s most beautiful stadium and sits in the bustling heart of the Crown Entertainment Complex on the banks of the Swan River.

Stay at the iconic Crown Towers while you attend State of Social and you’ll have a host of award-winning fine dining and entertainment options on your doorstep. Hit the casino. Take in a show. Explore the picturesque Swan River foreshore. There’s something for everyone, including our exclusive Crown promo code.

Perth, Fremantle, Cottesloe and Rottnest

Extend your stay for a night or two and discover Perth. Take your taste buds on a tour of the world in the cultural melting pot of Northbridge. Indulge in some retail therapy at Forrest Chase, Claremont and the city’s laneways. Or marvel at WA’s diverse flora in Kings Park, the world’s largest city park.

Take the short trip to the historic port city of Fremantle (Freo). Wander through some of the country’s best preserved 18th century streetscapes to eclectic fashion boutiques and eateries. Take a tour of World Heritage listed Fremantle Prison. Relax with a local brew (coffee or something stronger) in the harbour or on Cappuccino Strip. Or hop on the ferry to Rottnest, Perth’s island playground, where you can take a Quokka selfie with Australia’s cutest marsupial.

Head to Cottesloe, just north of the river. ‘The Cott’ is to Perth what Bondi is to Sydney. Take a dip in the turquoise water in front of the iconic Indiana Tea House or hit the famous Cott Sunday sessions and drink in the equally famous Indian Ocean sunset.

Swan Valley and Margaret River wine regions

While you’re in town, why not take a day trip to the Swan Valley, Perth’s oldest food and wine region. Tour the cellar doors in search of your new favourite tipple or take your pick from the fine restaurants and eateries lining the Swan River.

If you have a couple of extra days, take the 3.5-hour drive ‘down south’ to the world-famous Margaret River wine region. Here, you’ll find an even wider array of wineries nestled among the rolling hills and forests – the backdrop to the stunning South West coastline and some world-class surfing spots.

You’re going to want to come back again and again, and you’ll have the perfect excuse in State of Social ’22.