BETHANIE BLANCHARD
Bethanie Blanchard is a media strategist who is passionate about the role of media in building brands. She is Head of Strategy for Carat Melbourne,…
THEME: CHAOS
State of Social ’21 reflected an industry navigating uncertainty and constant change. Australian and international speakers shared perspectives on strategy, creativity, culture, and digital marketing in a world where the rules were anything but stable.
This was the year we stopped trying to control the noise and instead learned how to work within it. As platforms fractured, attention spans shortened, and change accelerated, CHAOS explored what it really takes to operate in a volatile digital environment.
Speakers unpacked how uncertainty, speed, and disruption can become strategic advantages rather than obstacles. The program showed that for brands willing to adapt quickly and think clearly, chaos is not something to fear. It is often where the strongest ideas, sharpest strategies, and most resilient businesses are formed.
Bethanie Blanchard is a media strategist who is passionate about the role of media in building brands. She is Head of Strategy for Carat Melbourne,…
Carmen Braidwood is a Media Trainer, Presenter and Commentator with more than 20 years’ experience on commercial radio and TV. Seen around Australia as a…
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder…
Rachel Corbett joined NOVA Entertainment as Head of Podcasts and Digital Content in October 2020. Corbett is responsible for leading NOVA Entertainment’s digital content strategy,…
Garry Dean has been pushing the sound barrier as an audio creative at various Radio Stations around Perth for over a decade. He is currently…
Smiljka is a naturally strategic thinker with a background in marketing and a passion for the creative world of advertising. She was a brand custodian…
Mike Drysdale is Dear Storyteller’s General Manager and the driving force behind the agency’s branded entertainment philosophy. This means that he spends half of his…
Chris Freel is the Group CEO of UnLtd and MOOD Tea. UnLtd is a social enterprise that believes that all young people deserve the best…
He’s the guy who put ‘DG’ into PR, he’s dynamic, inspired, and tireless – and he’s everything you’d want in a PR professional. David works…
Community builder and strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviours, and more. Her work…
Alexa Heinrich is an award-winning social media manager in Central Florida in the United States, creator of the popular websites Accessible Social and Social Media…
Kristine is a Senior Associate of Bennett + Co, specialising in intellectual property and technology law. She has broad experience in assisting clients with both…
Rae Johnston is a multi-award-winning journalist with a focus on the geekier side of life. The first Science & Technology Editor for NITV at SBS, her work appears across television, radio,…
Ben started his career as an advertising creative working for global agencies and networks including Clemenger BBDO, Grey Worldwide and 303 Lowe in markets from…
Zach Kangelaris is the Sales Manager at Ranieri & Co, the Australian office of the world’s largest independent podcast publisher – Wondery. He loves educating and…
Martin is the co-founder and chief growth officer of cannabiz.com.au, a media platform dedicated to the growth of Australia’s legal cannabis industry. A publishing entrepreneur…
Andrés is a senior marketing leader with hands-on experience running marketing agencies, programs and teams in Australia and around the world, with a focus on…
Gabe Mach is the Digital Advertising Manager for Bonfire – an award-winning digital performance agency that counts Water Corporation, St John WA and REIWA amongst its clients….
