Andrew Mathwin
Appearing at 1:55 PM

Andrew Mathwin Draftstars

Panel Session » Behaviour

Andrew has more than 21 years experience in both Perth and Melbourne working at agencies such as the award winning Clarity Communications and some of Australia’s biggest international brands.

He’s held positions as Strategy Lead for Clarity in Perth, Head of Social Media at Jetstar worldwide, Head of Digital & Omnichannel at the Spotlight Retail Group (Spotlight and Anaconda) and Head of Marketing for a multi-million dollar digital sports betting business.

In terms of social and digital he’s set the benchmark for digital in Australia across crisis response and delivered some of Australia’s most impactful campaigns:

  • Created the award winning 2013 Australian Web Awards WA Day social campaign
  • Managed the social media crisis response with Jetstar in 2011, across Queensland Floods, Tsunamis, earthquakes and ash clouds.
  • Ran the multi-million e-commerce side of the Anaconda and Spotlight business which grew online revenues 200% year on year
  • Partnered with Facebook on a Halloween campaign for Spotlight which proved that digital can increase physical store revenues by 21X and transactions by 13%.
  • Developed the Beat Barry campaign for Draftstars (JV between Crownbet, Seven West Media, Fox Sports and the AFL).

He’s back in Perth to give you an insight into what’s being done in digital and social globally, and what really works in a commercial sense.